Telangana is a fast-growing economy, and the entrepreneurial community's contribution here is boarded as an important merge for its progress. At the forefront of this boom, we are proud to have a handful of women leaders who are driving growth, creating new opportunities, and challenging traditional gender roles. One of these elites is Renuka Munimanikyam, CEO & Founder of Ray Formula. Through her business, she is formulating befitting marketing strategies that can help enterprises experience groundbreaking success and stability in a competitive environment. Women Entrepreneur India is proud to honour her.

Take us through your early journey and your prior industry experience. What motivated you to establish Ray Formula?

I am an Engineering graduate and started my career in 2018 as a customer service representative in Sitel India serving the UK market. After six months, I pivoted to digital marketing by joining Google, where I spent two years as an account manager by receiving training and certification from the company. During my time at Google, I discovered my passion for digital marketing.

After leaving Google, I became an Assistant Manager at Workafella in Hyderabad before starting my own company. I have been running Ray Formula successfully for nearly one and a half years and officially registered it in August 2021. Starting my own company was a dream since my teenage years – I either wanted to be an army officer or have my own business. Leaving Google was a big decision, but I wanted to take some time to do the groundwork and start my entrepreneurship journey. It is a challenging path, but passion and zeal towards my dream were the first steps. The drive to achieve something and build an empire is what motivates me.

What is your expertise? Highlight the unique standpoint of your business.

As a digital marketer, my expertise is in Google Advertising, specifically performance marketing. I have worked with businesses across different industries and countries to achieve sales, increase brand awareness, and drive lead generation. My expertise also extends to business development. We offer a unique approach in the industry by not just functioning as an agency, but also as an in-house marketing team for companies. We provide end-toend solutions, starting from website development to putting accounts in place, and analysing the business and marketing strategy. Our first approach of giving a marketing consultation where the client understands the current situation and how we are going to help their business grow along with in-house team strategy helps ensure the growth of the company, which is directly related to our success formula. Our work process has been successful, as we have not invested a single rupee in advertising and have received many references from satisfied clients.

"The challenges for women are tenfold, but the only jewel you can wear is your confidence and speak for yourself to face all the hurdles"

What’s the core competency of your brainchild?

Our services include Web Designing & Development, Search Engine Optimisation, Google Ads/PPC, Social Media Marketing, Content Marketing, and Brand Management. But my company’s strength lies in performance marketing and brand management, and we have a talented team that shares the same passion for providing exceptional marketing services.

Our approach of weekly review meetings, deep analysis of the data, making the necessary tweaks in the strategies before it is too late and providing personalised services to our clients. We go the extra mile by conducting photo shoots for clients and creating compelling content to attract clients on social media. Our personal touch and value-added services are what sets us apart from others in the industry. We believe in creating remarkable marketing standards and providing value-added services to our clients. We understand the importance of communication and always strive to maintain a strong relationship with our clients. Our goal is to help businesses market and grow, and we have tailored formulas for every stage of business growth.

Tell us about the various challenges you encounter as a Digital Marketer.

We at Ray Formula don’t believe that there are any bigger challenges in what we do. We believe that every challenge can be addressed with the right expertise and presence of mind and that's how our team operates. However, a few hurdles we have come across are onboarding a new project (first month) it will be a roller coaster ride, unknowing policy violations and keeping a tap on dynamically shifting shaping up online marketing. The high stakes of marketing mean that even a single day or hour of an ad being stopped can have a huge impact on a company's revenue. Therefore, it's important for marketers to be cautious and always has their eye on the campaign, optimizing and fine-tuning it as needed. By doing so, they can ensure that the campaign is running effectively and generating results for their clients.

What are the future goals you have planned for the company?

We are undertaking two exciting ventures. Firstly, we are collaborating with companies in the Indian market to expand our reach and offer our services to a wider audience. Secondly, we have conducted our own market research and have decided to step into the UK market with a focus on two specific services: Search Engine Optimization (SEO) and Google Ads (PPC). Our campaign strategy is well-researched and we have done the necessary groundwork to ensure a successful launch. Additionally, we have established good connections in the UK market which will further aid our growth in this new market.

Munimanikyam Renuka Devi, Managing Director & Founder, Ray Formula

With a passion for performance marketing, Renuka founded Ray Formula, a successful company that specialises in helping businesses grow through brand management, SEO and PPC advertising