Leezu's Raises Pre-Seed Funding to Accelerate Growth in Sexual Wellness Industry

By: WE Staff | Thursday, 12 September 2024

Leezu’s, India’s leading intimacy and pleasure products brand, is thrilled to announce that it has successfully closed its latest pre-seed funding round, securing an undisclosed amount. This investment will empower the brand to expand its innovative product line and enter new markets.

Founded in 2023, Leezu’s was built on a shared vision of creating a pleasure-positive India. The brand combines award-winning sexuality educator Leeza Mangaldas’ expertise in pleasure products and education with Bozzil CEO Hanna Strömgren Khan’s experience in brand building. Leezu’s vision is to eliminate the stigma surrounding sexuality and pleasure, enhancing intimacy through joyful and innovative sexual wellness products, with a focus on local relevance and education.

Over its first 12 months, the brand has experienced remarkable 5x growth. With the fresh funding, Leezu’s is set to accelerate product development, expand its catalog, and optimize distribution channels to further strengthen its market presence. The company's best sellers include an innovative massager Pyaari, a popular stroker Toofan, and personal lubricant Love Jelly. These products have significantly contributed to the company's growth.

"My vision is for sex toys and lubricant to become as widely available, affordable, and destigmatized as any other everyday wellness item—like toothbrushes or face wash. I want sexual wellness and pleasure to become more gender-equal, inclusive, and accessible for all. I hope that conversations about pleasure become something people are eager and happy to engage in, without embarrassment. I envision a future where consumers have access to a wide array of high-quality products and the joy of discovering a universe of options, backed by scientifically accurate, judgment-free information and solutions for all their sexual wellness needs. My goal is for Leezu’s to be at the forefront of a pleasure revolution. From the inception of my digital platforms seven years ago, my overarching vision has been to create a world where all sexual experiences are consensual, safe, and pleasurable. This vision remains my core motivation and continues to drive all my efforts," said Leeza Mangaldas, Co-Founder of Leezu’s.

“Pleasure is a universal human aspiration, and the market potential for pleasure products is immense. These products can bring positive change to people’s lives, and everyone deserves access to the best options at the best prices. Our mission is to deliver millions of moments of joy—quite literally. We are thrilled to announce our successful fundraise with Leezu’s, which will enable us to expand and scale up our product range, team, and distribution channels, and further accelerate our brand’s growth,” said Hanna Strömgren Khan, CEO of Swedish brand incubator Bozzil, co-founder of Leezu’s.

The investment comes from angel investors who recognize the unique aspects of Leezu’s. “Education and safety are at the heart of everything the company does. Leeza and Hanna are building a great business that is already making a positive impact on the conversation around sexual wellness in India,” said one of the angel investors.

This strategic investment is expected to propel Leezu’s into its next growth phase, allowing the company to make significant strides in the industry while continuing to deliver exceptional value to its stakeholders and customers.