Infertility is a growing concern for Indian women, driven by changing lifestyles, delayed pregnancies, and various health conditions. It used to be referred to as a taboo subject in Indian households but gradually gained attention in the changing dynamics. On average 10-15 per cent of Indian couples face infertility issues, with women bearing societal and emotional pressures. Factors like PCOS, obesity, and late marriages contribute to the issue. Despite this, advancements in fertility care, such as in vitro fertilization (IVF) and holistic approaches, are providing hope and reducing societal stigma, making fertility care a critical part of women's healthcare.
Fertility: A Rising Concern in India
According to a study, 8.9 per cent of 570 women in Central India had primary infertility specifically in the age group 15-49 years, a lower rate than reported trends in developing countries. The WHO reported that the primary infertility prevalence in India ranges from 3.9 per cent to 16.8 per cent, with a median prevalence of 9 per cent. Another study by Boivin et al.'s large population survey found varying rates i.e. 3.5 per cent to 16.7 per cent in developed and 6.9 per cent to 9.3 per cent in less-developed nations that included women aged 20-44 and married or living in a consensual union. The emotional toll of infertility is significant, with many women experiencing depression, anxiety, and marital stress.
Growth of Fertility Care Sector
Addressing the rising prevalence of infertility specifically among women in India, the fertility care sector is experiencing significant growth in India. This growth is driven by tech-enabled startups offering innovative solutions for infertility, reproductive health, and family planning.
Women entrepreneurs are playing a key role in the sector as well. Women-led startups fueled by personal experiences, technological advancements, and a passion for improving healthcare outcomes, are reshaping the industry by focusing on accessibility, affordability, and patient-centric approaches. They offer personalized treatment plans, remote consultations, diagnostic tools, and fertility education. Their commitment to inclusivity and empowerment sets them apart, ensuring women have access to accurate information and quality care.
Companies are utilizing artificial intelligence, data analytics, and advanced medical research to offer innovative solutions like fertility testing, assisted reproductive health education, egg freezing, genetic testing, holistic wellness, and postpartum and menopausal support. These services cater to women at various stages of their reproductive journey.
Let’s meet 4 Indian women-led startups that are helping Indian women and couples manage their fertility journey with ease and compassion.
