Leaders
When it comes to the success of a business, the role of a founder is pivotal, right from shaping its vision, and strategy, to its overall trajectory. Founders often embody the core values and ambitions of the enterprise, serving as its driving force and primary catalyst for growth. Their contributions extend beyond mere leadership; they are architects of innovation, initiators of change, and champions of resilience in the face of challenges.
Bringing a deep-seated understanding of the industry landscape, coupled with their ability to foresee market trends, founders steer a business toward opportunities for expansion and sustainable development. One exemplary founder who embodies these principles is Rasha Hassan, Founder of Avenew Real Estate Firm. With a distinguished career spanning leadership roles in prominent real estate advisory organizations and international property developers, Rasha has amassed a wealth of experience and expertise in the industry. Her journey is defined by a relentless pursuit of excellence and innovation, evident in her strategic contributions to landmark projects across Dubai.
Rasha has been instrumental in shaping sales and marketing strategies for clients, as well as collaborating on the planning, design, and launch of significant master plans in Dubai. Her tenure includes pivotal roles with esteemed developers such as Emaar, Meraas, Dubai Holding, and Nakheel, where she has been integral to projects generating substantial revenue exceeding AED 200 billion.
Notably, Rasha has played key roles in the handovers of iconic structures like the Burj Khalifa and the successful relaunch of Palm Jebel Ali. These achievements underscore her ability to manage high-profile projects with finesse, demonstrating a keen aptitude for navigating complex real estate landscapes and delivering exceptional value.
Women Entrepreneurs Review recently engaged in a one-on-one interaction with Rasha Hassan, Founder, Avenew Real Estate Firm. Let’s hear more from her.
Can you walk us through your previous industry experience and what prompted your shift from banking to entering the real estate sector?
I have a strong background in the banking sector, where I acquired extensive experience in financial analysis and strategic planning. The decision to transition into real estate was driven by a desire to work in a more dynamic and influential industry. Real estate presented an opportunity to apply my financial expertise in developing tangible assets that contribute to shaping communities and improving lifestyles. The industry's potential for growth and innovation was particularly appealing, enabling me to leverage my skills in a sector that directly affects people's lives.
Your unique perspective is a valuable asset— embrace it & let it drive your success
Could you describe the areas where you've developed expertise as a leader in real estate throughout your career?
Throughout my career, I have cultivated a deep expertise in market analysis, project management, and strategic sales and marketing. Leading extensive projects for esteemed developers has refined my abilities in planning and executing successful sales launches, achieving substantial revenue growth, and establishing robust market footholds. My profound understanding of the real estate landscape in the UAE, coupled with a strategic focus on branding and positioning, has played a pivotal role in driving project success and ensuring client satisfaction.
What inspired the founding of Avenew Real Estate? Could you share the core concept behind the firm and its primary areas of focus?
Avenew Real Estate was established with a vision to build a company that excels not only in real estate brokerage but also in providing comprehensive development management, branding, and marketing solutions. Avenew specializes in niche high-end developments, luxury residential projects, and mixed-use developments. The firm is founded on principles of innovation, quality, and a client-centric approach, aiming to deliver exceptional value and outcomes for our clients through meticulous strategic planning and execution.
Could you elaborate on the primary roles you fulfill as the Founder of Avenew Real Estate?
In my role at Avenew Real Estate, I am tasked with steering the company's strategic direction, nurturing client relationships, and overseeing the effective implementation of our projects. I take the lead in shaping our sales and marketing strategies, driving our business expansion, and ensuring our team consistently delivers top-tier service to our clients. Moreover, I actively engage in talent acquisition and development initiatives, fostering a culture that prioritizes excellence and innovation throughout the organization.
What key areas are you concentrating on to foster growth at Avenew Real Estate?
At Avenew Real Estate, our primary growth initiatives involve diversifying our project portfolio, optimizing our digital marketing strategies, and cultivating robust client partnerships. We are dedicated to harnessing technology to enhance operational efficiency and elevate customer satisfaction. Furthermore, our focus extends to promoting sustainable development practices and forging strategic alliances to deliver innovative project solutions. By remaining proactive in anticipating market shifts and continually refining our approaches, we are committed to achieving enduring growth for Avenew Real Estate.
What are the key obstacles you face as a leader in the real estate industry, and how do you address them?
One of the foremost challenges involves navigating the ever-changing and sometimes unpredictable real estate market. To tackle these hurdles, we prioritize rigorous market research, proactive risk assessment, and meticulous strategic planning. Establishing a resilient and adaptable team has proven crucial in responding to market fluctuations and regulatory shifts. Through fostering a culture centered on innovation and ongoing professional development, we enhance our ability to swiftly adapt and transform challenges into avenues for advancement.
Can you share a significant professional achievement from your career journey? What principles have guided your success?
A pivotal milestone in my career was spearheading the sales and marketing strategies for transformative projects that amassed over AED 200 billion in revenue. Throughout my journey, my success has been shaped by a commitment to ongoing learning, a proactive embrace of innovation, and a steadfast dedication to placing clients at the forefront. Cultivating robust partnerships, maintaining flexibility, and fostering a collaborative team environment has been instrumental in both my professional accomplishments and in advancing the growth trajectory of Avenew Real Estate.
How do you anticipate the future evolution of the real estate sector in the UAE? Which trends do you believe will have the greatest influence?
Looking ahead, I expect the UAE's real estate landscape to continue advancing, particularly in areas emphasizing technology and sustainability. Trends like smart home technologies, sustainable construction methods, and mixed-use developments are poised to make a significant impact on the industry. There will be an increasing demand for eco-friendly and energy-efficient properties, driven by both regulatory mandates and consumer preferences. Moreover, the integration of digital platforms and data-driven strategies will be pivotal in shaping the trajectory of real estate in the UAE, enhancing both customer engagement and operational effectiveness.
Advice for Aspiring Women Leaders:
Believe in your vision and stay resilient. The journey may be challenging, but your determination and passion will guide you through. Surround yourself with a supportive network, continuously seek knowledge, and never underestimate the power of collaboration. Your unique perspective is a valuable asset—embrace it and let it drive your success.
Rasha Hassan, Founder, Avenew Real Estate Firm
Rasha hassan is the founder of avenew real estate firm, renowned for her extensive leadership in dubai's real estate sector. With a background in strategic advisory roles for prominent developers like emaar and nakheel, she has overseen projects generating over aed 200 billion. Rasha's expertise spans market analysis, project management, and innovative sales strategies, focusing on luxury residential and mixed-use developments. She is committed to excellence, sustainability, and leveraging technology to drive growth and deliver exceptional value in real estate.
