Netflix India recently gained eyeballs globally through the release of Sanjay Bhansali led period drama, Heeramandi: The Diamond Bazaar. The show that featured heavyweights of the industry including Manisha Koirala, Aditi Rao Hydari, Sanjeeda Sheikh, Sharmin Sehgal, Sonakshi Sinha, Richa Chada, and Farida Jalal was touted as a massive success for the steaming giant Netflix.

While the vision for Heeramandi was Sanjay’s yet, the credit for the show’s very existence goes to Ruchikaa Kapoor Sheikh, Director of Originals Films at Netflix India. She is a renowned film producer, creative strategist, and marketing expert in the Indian entertainment industry. With over a decade of experience, she has significantly influenced the narratives and success of major Bollywood films. Having greenlit some of the most courageous shows for Netflix India, Ruchikaa is a strong voice in the Indian media and entertainment industry. 

Ruchikaa’s Magical Creative Touch

Ruchikaa received her bachelor's degree from Jai Hind College, Mumbai, and joined Balaji Motion Pictures Ltd in December 2010 as the Creative Producer and Executive Vice President of Marketing & Branding and later in 2014, she served in Balaji Telefilms Ltd as the Head of Marketing & Branding. She was the youngest woman to hold a leadership position in Ekta Kapoor's motion picture studio. After serving for 12 years, she joined Original Films, Netflix India as the Director in October 2022. 

Ruchikaa has produced a number of Bollywood hits including Veere Di Wedding, Laila Majnu, Mental Hai Kya, Jabariya Jodi, Dream Girl, Dolly Kitty and Those Twinkling Stars, Pagglait, Dobaaraa, Ek Villan Returns, Goodbye, U Turn, Kathal: A Jackfruit Mystery, Badtameez Dil, The Buckingham Murders, Udtaa Punjab, Ek Villain and upcoming comedy action film Dhoom Dham starring Yami Gautam and Pratik Gandhi.

Ruchika Kapoor, a member of the 5th ADMM - Entertainment batch, won the "Rising Star of the Year Award" at the ET Now Business Leader of the Year Awards. She is recognized for her work on creative intellectual property development in the Box Cricket League (BCL) and Telly Style Awards. As of 2022, Ruchikaa who primarily focuses on Hindi movies has a net worth of $1.7 million.

Hailing from Mumbai, Maharashtra, Ruchikaa married popular actor Shaheer Sheikh. She is also an alumnus of the MET Institute of Mass Media. Shaheer and Ruchikaa, married in a court ceremony, have a daughter, Anaya, and Shaheer appreciates Ruchikaa for her support and qualities.