Anushka Sharma, a renowned Indian Bollywood actor and entrepreneur has joined W, India's top women's fashion label, as its brand ambassador. With this alliance, the company is getting married and ready to launch a campaign that will combine the spirit of modernity with the warmth of festivities.
Every festival, according to the campaign will entail a story connected to women.
Anushka Sharma expressed her happiness to join the W for Woman family as a brand ambassador when asked about the collaboration. She stated that this brand exhibits her idealogy and honors every woman's true nature, beliefs, struggles, and achievements. W for Woman represents the brand of the modern woman who embraces her roots and is truly Indian.
Anushka perfectly signifies the power and success of a modern Woman handling different roles with ease and capturing the essence of W Woman, states Anant Daga, managing director of TCNS Clothing Co Ltd.
The festive collection will include a wide range of festive outfits and other items. A rich and varied palette of textures and embellishments is added by incorporating colored zari weaves, mirror work, and intricate dori work with sequin highlights.
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