The Indian mutual fund industry has grown significantly, with a total Assets Under Management (AUM) of Rs. 52,89,007 crore as of January 2024. Direct plans, which eliminate distributor commissions, are increasingly preferred by cost-conscious investors. In account of the rising mutual fund industry, female involvement and investments have also seen a surge in the respective industry.
According to a study conducted by the Association of Mutual Funds of India (AMFI), around 21 per cent of the total AUM is managed by women investments. In 2023, female participation has grown from 15.2 per cent to 20.9 per cent, marking financial security for their future. In addition to growing female investments, women mutual fund distributors have also shown a significant rise of around 42,000 participants. They manage over Rs 1 lakh crore in AUM. To be noted, instead of urban region women, rural women have more actively participated in the mutual fund investment sector, the report suggests.
In order to raise the number of female investors, adequate knowledge and technology along with improved access to monetary functions have played a vital role by empowering them to make financial decisions. The report also adds financial security and mutual fund investments are opted for mostly by middle-aged women who fall in the 25-44 age group.
