The Indian consumer is actively looking for healthy snacking options and a vast number of women-led brands have emerged that fit the bill. We bring to you a list of women-led healthy snacking brands that will help you keep up your New Year’s resolution to eat clean.
Healthy food is all the rage in the Indian consumer market these days. With an ever-growing focus on health and wellness an increasing number of people are seeking out snacks that are not only delicious and convenient but are also nutritious. Of late the Indian market has seen the entry of plenty healthy snacking brands that fit the bill.
There's no denying that women entrepreneurs have been killing the healthy snacking game lately.As intuitive business leaders a large number of number of women have founded healthy snacking brands that have captured the Indian market. These brands are on a mission to make healthy snacking more accessible and affordable for Indians, and are innovating in both their product offerings and distribution strategies.
From energy bars and bites to dehydrated fruits and veggies, these brands offer a variety of healthy snacks that are perfect for on-the-go. So, if you're looking for a healthy snack that will give you sustained energy and nourish your body, be sure to check out these women-founded healthy snacking brands.
Bhookha Haathi: Kusum Bhandari
Kusum Bhandari and Abhimanyu Rishi launched Bhookha Haathi, the nation's first alternative food and health-based nutraceutical-tech enterprise. It emphasises customised health care services and nutritional supplements for a balanced diet. Refreshers, brews, and raw and wild honey are all 100% dry-fruit and nut based in our product line. By providing its customers with healthful, nutrient-dense, and delicious alternatives to the nutrient-deficient items in their regular diet, BhookhaHaathi Replace helps them move closer to eating a better diet.
With the aid of their in-house developed artificial intelligence (AI) software, BhookhaHaathi offers consumers who wish to replace their current reliance on expensive, processed, potent, and chemical-based medications with 100% natural compositions based on dried fruits, nuts, herbs, spices, seeds, grains, & honey affordable subscription-based individualised health solutions that not only treat many chronic and hereditary diseases but also address other health issues.
Foodio.fit: Apoorva Gururaj
Apoorva Gururaj and Suresh Reddy D, former classmates who are now co-founders, are on a quest to enable guilt-free snacking. Their Bengaluru-based firm Foodio fit was established in 2020 and provides a variety of Indian snacks, chocolates, drinks, specialty flours, and veggie chips with low carb, high protein, multigrain, and keto alternatives. The startup has dispatched more than one lakh orders to more than 5,000 clients in less than a year of business, with a 30% repeat customer rate. The firm, which has more than 50 distributors and is present in India, the US, Australia, and the UK, claims to have a 25% growth rate month-over-month and wants to spread to places like Africa, New Zealand, Australia, Singapore, and Dubai.
Gladful: Parul Sharma
Parul Sharma left the corporate grind after 15 years when she discovered that her 10-year-old son was protein-deficient and ended up in entrepreneurship because she couldn't locate food brands that her son enjoyed. She co-founded the protein-rich and healthful snack company Gladful in 2021 with her brother Manu Sharma. Their Jaipur-based firm, which focuses on kids, utilises wholewheat, cane sugar that hasn't been refined, avoids ammonia, and packs seven to eight grammes of protein per serving in its products. Gladful's goods have a gross margin of over 60% and can be found on smaller online stores like OneGreen and LBB, as well as Amazon, Cred, and Flipkart.
The direct-to-consumer (D2C) firm raised an undisclosed amount in a seed round in December of last year after receiving an initial investment of Rs 25 lakh. Investors in the round, which is being led by Antler India, also include Shiprocket through its programme RocketfuelXHuddle, Huddle Accelerator, and others.
India Cuisine: Shruti Mishra
Indian food and Indian cuisine reflects the country's variety. Umashankar Mishra and Shruti Mishra, a husband-and-wife team from Kolkata, are using technology to spread Bengali cuisine and specialties throughout India and beyond.
India Cuisine, a foodtechstartup founded by the pair in January 2021, offers West Bengali regional cuisine and food items in the price range of Rs 38 to Rs 1,220, including Bengali sweets, real Bengali groceries, desi ghee, dry fruits, sweets, snacks, drinks, and beverages, fryums, instant mix, and others. During the lockdown, it had just 51 products in five categories; today, it has more than 400 products in ten categories, and the Department for Promotion of Industry and Internal Trade has recognised India Cuisine (DPIIT). It has so far served more than 2,000 clients after being bootstrapped with an initial investment of just Rs 21,000 and a total investment of Rs 10 Lakh.
Timios: Hima Bindu
Sibling duo AswaniChaitanya and Hima Bindu, realised that the health factor alone would not be sufficient to enter the children's market when they embarked on their business path with the Timios line of nutritious snacks for kids. Since they were also parents, they paid similar attention to flavour to ensure that kids would like it without parental prodding. A variety of options are now available, including micro oaty nibbles, teething sticks, nutty bars, berry bars, and other nutritious snacks for breastfeeding and expectant moms, under the duo's Bengaluru-based business Timios. They are offered on its website and on various e-commerce sites, such as Bigbasket, Blinkit, Amazon, and Flipkart, for a price ranging from Rs 20 to Rs 320.
It has a retail presence in over 500 outlets throughout India and ships to the US, the UK, Singapore, Taiwan, and China in addition to fulfilling an average of 4000 orders each month.
