With the festival season coming up, it is time to shop and jewelry is at the top of every shopping list. To help you with your jewelry shopping we bring to you a specially curated list of new-age jewelry brands that will jazz up all your festive occasions. What’s even better, each of these brands is woman-led!
Women and jewelry share a timeless and intimate relationship that transcends cultures, centuries, and social boundaries. The adornment of jewelry by women is a practice deeply rooted in human history, reflecting personal stories, cultural symbolism, and artistic expression.
Women have used jewelry as a form of self-expression and communication throughout history. From ancient civilizations to contemporary societies, jewelry has been used to express social status, religious convictions, and cultural affiliations. Whether it's a simple necklace or an elaborate bangle, the jewelry has the power to enhance a woman's beauty, boost her confidence, and reveal something special about her.
The age-old traditional jewelry pieces have left a beauty mark on history but in the current age, smaller and new-age Indian jewelry brands are making a significant impact on the jewelry industry in India and around the world. These jewelry brands present innovative designs, and affordable items that can be purchased online on e-commerce platforms and social media.
With the festival season right at the doorstep, the time is right to pick up exciting jewelry options. To help you with your festive shopping we bring to you a specially curated list of new-age jewelry brands that will jazz up all your festive occasions.
Melorra, Founder, Saroja Yeramilli
Melorra, a jewelry company with a strong focus on fashion was established in 2016 and has headquarters in Bengaluru, Doddanekundi, and Mahadevapura to produce stylish fine jewelry to meet the changing wardrobe needs of a modern woman. Melorra creates jewelry that is inspired by fashion, they collaborate with jewelry designers and fashion stylists.
Saroja Yeramilli is the founder and CEO of Melorra. She has created multiple successful brands in India and the USA for more than 20 years. Tanishq's transformation into an aspirational jewelry brand in India was done by Saroja. She launched Tanishq stores in the USA and introduced workwear jewelry to the Indian market for the first time.
Melorra provides rings, earrings, chains, bangles, and other types of jewelry which are available in all shades including yellow, white and rose gold. Along with precious gemstones, ruby sapphire, emerald, and aquamarine are also available in the newest season's fashion colors.
Pretios, Founder, Dwiti Bhuwalka
Dwiti Bhuwalka is the creator of the jewelry brand Pretios. She belongs to a long-established family of jewelers that dates back more than a century. She underwent professional training in diamond grading and assortment after completing her BCom Honors and MBA degrees. Dwiti has also attended a jewelry design course at JPDC, Delhi.
She launched her brand Pretios in Kolkata, offering affordable handcrafted silver jewelry with contemporary designs. Pearls, silver, politics, and Swarovski Zirconia are all denatured in her collection. Each item is made by hand and is hypoallergenic, scratch and tarnish-resistant. Pretios is based completely in Kolkata.
BlingVine, Founder, Dr Garima Singh
Dr Garima Singh is the co-founder and Chief Operations Officer of BlingVine India Pvt. Ltd., a leading jewelry brand based in India. She is also the CEO of BlingVine. Dr. Garima has completed her bachelor's in science and holds a master's degree in Business Administration from the Hong Kong University of Science and Technology.
BlingVine was created by Dr. Garima as an internship project which emerged as a brand for luxurious imitation jewelry in 2016. The brand provides a wide range of necklace sets, pendant sets, bracelets, and earrings made from high-quality materials like pearls, American diamonds, gemstones, etc.
Anomaly, Founder, Anam Patel
Anomaly is a brand of modern fashion jewelry created by Anam Patel. To fill the gap of modernity in the market, she launched the brand in 2016. Anam is an imaginative idealist who loves jewelry. The company places deep thought and creativity into designing innovative jewelry as per the taste of its consumers. They create unique statement pieces by hand that are both eccentric and elegant. The headquarters of Anomaly was established in New Delhi, India.
Vaitaanika, Founder, Agreeika Hari
Agreeika Hari is the founder of Vaitaanika, a unique jewelry brand that was founded in 2012. Agreeika belongs to a family who are business owners but she was the first to pursue designing jewelry. She attended Raffles Design Institute in Singapore to pursue a BDES in jewelry design while learning there, she also worked as an intern for jewelers and a French designer. She completed the Gemological Institute of America's Graduates Diamond Program.
Vaitaanika stands out for its 'one piece, one design' policy in the market. As a result, this brand never produces the same design for two clients. So far establishing this brand, it has never repeated its design. Vaitaanika is headquartered in New Delhi.
Chokhahaar, Founder, Jenny Chowdhary
Jenny Chowdhary hails from Ahmedabad and has a degree in MBA in finance. Initially, she was working for S&P Global but later in 2019, she founded her label Chokhahaar as a result of her love for jewelry and fashion. The name of the company is derived from the Marwari word "Chokha" which means "The best," and "Haar" denotes jewelry.
Located in Udaipur, Chokhahaar is a startup silver jewelry company that was launched to reunite modern women with the rich traditions and culture of India. The company sells a variety of silver jewelry such as silver clutches, foot kadas, earrings, necklaces, pendants, kadas, cuffs, bracelets, bangles, and, rings. Popular Bollywood actresses like Madhuri Dixit and Mouni Roy have taken jewelry pieces from Chokhahaar.
Aditi Amin, Founder, Aditi Amin
Aditi Amin is the founder of her designer jewelry label, Uncut by Aditi Amin and Argento by Aditi Amin. She was initially an investment banker and entrepreneur but over time her desire to display the world a kind of jewelry that has never been seen has grown immensely and this led her to launch her jewelry labels.
Modern uncut Diamond jewelry is a kind and feminine jewelry piece that is simple to wear and stylish as demand. She considers Uncut to be a culmination of all the stunning jewelry she has ever thought of. Her label was launched in 2012 and established in Ahmedabad.
