The Indian Ethnic Co- Lekhinee and Hetal Desai
The mother-daughter duo, Lekhinee Desai and Hetal Desai co-founded The Indian Ethnic Co. in the year 2016, with an aim to display the Indian handloom collections with contemporary twist and make it available to people. They create Indian handmade clothing that are rich, vivid and timeless. The duo made an investment of Rs 50,000 when they started the business and now its one of the known names in the retail industry.
In addition, serves as the Co-founder and Chief of Marketing of the brand, Lekhinee is a dancer and an entrepreneur with an MBA in marketing from NMIMS. She was associated with ITC Limited as Marketing Manager for a year. Likewise, Hetal is a master’s degree holder in home science from MS University. Currently, she is the co-founder and Chief Creative Designer of the brand. Both of them have made this a brand a household name in India.
