Joya Scarlata, with over a decade of experience in the IT and marketing industries, Joya has made immense contributions to the progress of the industry and is considered a thought leader in the AI and B2B marketing spaces. Her expertise has been recognized worldwide, and she has been invited to speak at numerous renowned webinars, conferences, and podcasts.
In a conversation with Women Entrepreneur Magazine, Joya Scarlata, Director of Digital Marketing at Interra Information Technologies, shared her views and thoughts on what challenges women entrepreneurs commonly face as well as what role networking and community-building play in supporting women entrepreneurs through mentorship initiatives
What strategies would be implemented to ensure the mentorship program is inclusive and accessible to a diverse group of women entrepreneurs?
If I were to implement a mentorship program aimed at women entrepreneurs, my first strategy would be to cultivate a diverse and inclusive environment. That is key. This begins by assembling a mentorship team that mirrors the breadth of diversity that the program aims to support, encompassing different backgrounds, industries, and experiences. Another strategy to consider is accessibility, ensuring that both physical and digital resources are within easy reach for all. I also believe that regular assessments, both qualitative and quantitative, are needed to help guide continuous efforts to refine and evolve the mentorship program.
In your opinion, what challenges do women entrepreneurs commonly face, and how can mentorship address these challenges?
There is no question that women entrepreneurs often face distinct challenges, including accessing venture capital, where they may encounter possible issues from traditional financing avenues. A mentor can be instrumental in this regard, offering not just advice on how to approach investors, but also facilitating connections to a more diverse pool of funding sources.
In addition, the prevalence of inherent bias and a lack of representation in certain sectors can also undermine confidence which could lead to imposter syndrome. Effective mentorship counters this by helping reinforce a woman entrepreneur’s competence and value, cultivating her self-assurance, and enhancing her visibility and influence within her industry. Mentorship can also address the possible isolation that might stem from working in male-dominated fields by connecting women with a supportive community.
Overall, I would say that mentorship serves as a multifaced resource, offering guidance, networking, emotional support, and practical assistance to women entrepreneurs.
How do organizations envision integrating mentorship into broader diversity and inclusion initiatives within the organization?
I would say that integrating mentorship into broader diversity and inclusion initiatives (D&I) is a strategic approach to fostering an equitable workplace. It involves pairing diverse talents with experienced leaders to support their growth and ensuring these opportunities actively promote the participation of underrepresented groups. Mentorship, in addition, really serves as a learning platform for mentors to understand different perspectives, thus reinforcing a culture of empathy that is crucial for D&I initiatives.
It is important to note that to ensure mentorship is not a standalone program, I believe that it should be closely aligned with other D&I efforts, such as recruitment, promotion criteria, and professional development programs. This alignment ensures that mentorship is part of a comprehensive approach to building a diverse and inclusive culture.
What role do networking and community-building play in supporting women entrepreneurs through mentorship initiatives?
Never underestimate the power of networking! Both networking and community-building are vital components in bolstering women entrepreneurs through mentorship initiatives. How? Well, they provide a supportive ecosystem which in turn can lead to opportunities, resources, and knowledge sharing.
Networking can open doors to new business opportunities, potential clients, and collaborations that can be transformative for women-led businesses. It can also help women entrepreneurs tap into a broader pool of experience and expertise. Community-building, on the other hand, helps foster a sense of belonging and collective strength. It provides a platform where women can share their challenges and successes, and this shared experience reinforces solidarity and provides a safety net that can encourage risk-taking and innovation.
When it comes to mentorship, these elements work together – networking introduces women entrepreneurs to mentors and peers, while the community offers a nurturing environment for these relationships to grow.
In your view, how can mentorship contribute to building confidence and leadership skills in women entrepreneurs?
I am a huge advocate of mentorship! It serves as a pivotal tool for enhancing confidence and leadership skills for women entrepreneurs by offering a platform for personalized guidance and feedback. Experienced mentors provide a supportive environment that encourages risk-taking and resilience, by allowing women to navigate business challenges and also celebrate successes. As they acquire critical decision-making and strategic skills, women entrepreneurs also refine their ability to inspire and lead others. This hands-on learning and the mentor’s affirmations of their capabilities work together to bolster their self-assurance and leadership prowess, effectively preparing them to take on influential roles in their respective industries.
