Zaiba Sarang, Co-founder, iThink Logistics
Zaiba Sarang is a dynamic leader with a strong background in sales, technology, and business strategy. With a diploma in entrepreneurial studies from IIM Bangalore and certifications from the Indian School of Business, she has successfully driven growth and innovation in tech-powered solutions across multiple ventures.
In 2024, the logistics and e-commerce industry in India experienced a paradigm shift toward technology-driven efficiency and sustainability. The adoption of advanced AI solutions revolutionized supply chain operations, enabling real-time visibility, predictive analytics, and automation. This year also marked the rapid expansion of quick commerce and hyperlocal deliveries, driven by the demand for convenience in Tier II and Tier III cities. Additionally, the National Logistics Policy (NLP) played a crucial role in reducing logistics costs, improving infrastructure, and streamlining multi-modal transportation, setting new benchmarks for operational excellence. A growing focus on eco-friendly logistics practices further highlighted the industry's commitment to sustainability.
Looking ahead to 2025, the logistics sector is betting big on the integration of generative AI and machine learning to enhance decision-making and forecasting across supply chain processes. Cross-border logistics is another area poised for significant growth, with businesses focusing on seamless international trade and expanding their global footprint. Additionally, the rise of direct-to-consumer (D2C) brands is expected to drive demand for personalized and agile last-mile delivery solutions. Sustainability will also continue to dominate the agenda, with green logistics initiatives like EV fleets and carbon-neutral operations becoming the norm. These trends collectively point toward a more innovative, efficient, and globally connected industry in 2025.
