Diving Deep Into India’s Thriving Creator Economy We Bring To You Some Of The Top Women Social Media Influencers Who Are Raising Awareness About Real Life Issues Through Their Content.
In today's digital age, social media is no longer simply a frivolous tool to kill time. Social media platforms today hold the capability and the reach to bring about massive change. With Social Media’s entry into the mainstream, the creator economy has truly taken off. Individuals who have found fame digitally have today become micro celebrities in their own right. These social media influencers also hold immense power to influence their audience pertaining to serious real-life issues.
Beyond the reels, song-dance and jokes, social media influencers are also tackling difficult issues. Be it body-positivity champions, LGBTQI representatives, career consultants, doctors, financial advisors among various others, influencers of today are helping raise awareness among audience about serious issues.
We have rounded up some of the most iconic social media boss ladies, whether they work in the fashion or comedy industries, who have built a very fervent fan base that supports their core values. They inspire millennials to strive for greater heights and make progress toward their objectives. See below to learn more about them!
Faye D’Souza
She is the voice that we all look up to since she is a strong woman who never holds back when it comes to her opinions and always speaks just the truth. She is undoubtedly the ace-queen of journalism with her audacity and confident demeanour!
Journalist Faye D'Souza is well-known in India. She serves as Mirror Now's editor in chief. She is the host of the well-liked Mirror Now programme The Urban Debate, which focuses on current events rather than trending topics. Faye D'Souza received the RedInk Award for "Journalist of the Year" in 2018. She has received recognition for her incisive reporting on topics that affect ordinary people's lives.
Her approach to tackling issues like communalism, price hikes, political opportunism, and corruption in 2017 has made her and her programme "The Urban Debate" very well-liked with the general public.
Lilly Singh
Undoubtedly one of the most influential boss ladies on social media, the woman who taught us how to be a #BawseWoman and how to hustle harder is Lily Singh. She has brought honour to India on a global scale and definitely inspired young ladies to don their confidence and go out into the world to pursue their ambitions.
Lilly Singh was named a UNICEF Goodwill Ambassador in 2017 to promote the rights of children. She has led the "GirlLove" campaign, which encourages girls to stop girl-on-girl bullying. Lilly visited South Africa in July 2018 to meet with primary school pupils who spoke out against bullying and physical assault in the classroom.
Her videos usually feature representations of Punjabi culture and satires on current events and common grievances. Her most famous series involves her fictional parents, Paramjeet and Manjeet, both played by Singh herself, reacting to trendy and contentious videos. Her most successful video is Three Girls, One Elevator (ft. Zendaya& Winnie Harlow), which also promotes her women's empowerment campaign GirlLove.
Malini Agarwal aka Miss Malini
Her bright smile spreads optimism and graces everyone's Instagram feed! She is an entrepreneur and influencer who has promoted numerous venues for females to unite as a community and has generated numerous possibilities to advance the #GirlTribe.
She is an entrepreneur and influencer who has promoted numerous venues for females to unite as a community and has generated numerous possibilities to advance the #GirlTribe.
Malini Agarwal, often known as Miss Malini, is an Indian digital influencer, TV host, and entrepreneur and Best-selling novelist.
She started her blog MissMalini.com in 2008 and covers news and gossip in Bollywood, Indian television, fashion, beauty, and lifestyle. She was once a radio jockey on Mumbai's Radio One (India) and the Head of Digital Content for Channel V India.
Malini has won numerous prestigious awards throughout the years and has gotten a lot of acclaim. She was named the most influential woman in media, marketing, and advertising by IMPACT in 2017 and GQ on its list of the 50 Most Influential Young Indians, and the World Marketing Congress on its list of the 50 Most Influential Digital Marketing Leaders. In addition to being #1 Digital Influencer in the globe on SERMO's Digital Influencer Index 2016, she has received the Cosmopolitan Editors' Choice Awareness Influencer of the Year 2020 award.
Masoom Minawala
She is a successful female entrepreneur who you can learn a thing or two from on Instagram. You should definitely visit her feed if you need some #GirlBoss inspiration. Her work frequently discusses developing your own style and doing what appeals to you.
Minawala began her professional life as a fashion blogger. In 2010, she started the fashion website Miss Style Fiesta, which features daily updates on the latest trends, trend reports, and personal styles. She then began producing digital content for the top fashion, luxury, beauty, travel, and lifestyle brands in the world. With companies including Jimmy Choo, Yves Saint Laurent, Dior, Hakkasan, Gucci, Stella McCartney, Jo Malone, Estee Lauder, and Rawpressery, Minawala has engaged in compensated partnerships. Numerous domestic and foreign magazines, such as Vogue, Cosmopolitan, and CNN, have praised her work.
C A Rachana Ranade
Rachna Ranade is a chartered accountant, teacher, entrepreneur, and YouTuber from Pune with more than 10 years of expertise in auditing. She publishes videos on her "CA RachanaPhadkeRanade" YouTube channel where she discusses current financial, stock market, and money-saving trends.
Rachana joined Expert Professional Academy in Pune as a teacher after completing her formal schooling. She previously instructed CA IPCC students and college seniors in the audit subject. Rachana has instructed more than 10,000 students in-person and more than 100,000 online over the course of the last few years.
In 2015, Rachana launched her YouTube channel, which now has more than 1.5 million subscribers. Rachana's YouTube channel experienced tremendous development during the COVID-19 pandemic as many people began investing in IPOs, shares, and mutual funds; her films on the platform assisted people in comprehending the fundamentals of the market. Rachana also maintains a website where users can access hours of recorded videos on a variety of topics, including courses on finance, the stock market, and other related topics.
Dr. Tanaya Narendra aka Dr. Cuterus
A Millennial Doctor Leading You To Better Sexual Health. Dr. TanayaNarendra, an Oxford-trained physician who uses the identity @drcuterus on Instagram to discuss sexual health, is one of the few individuals who have taken the initiative to spread awareness about this issue. She does not hesitate to discuss all things sex in her infographics and combines humorous metaphors and gifs that dispel misunderstandings and widespread misconceptions. Her account is highly participatory, with weekly Q&A sessions, quizzes on her stories, and occasionally Instagram Lives.
Dr. Trinetra Haldar Gummaraju
Dr. TrinetraHaldarGummaraju, a surgeon by training, has been utilising social media to dispel stereotypes about the transgender community in India. She has been very outspoken about the fetishization of transwomen, how hard it is for community members to find social acceptance and discuss sexuality, and the stigma that transgender people face for doing so both offline and online.
She has been chronicling her transition process on her YouTube channel, "The Trinetra Method," where she is now a well-known vlogger. She also shared each stage of her trip in a series of posts on her Instagram account.
Vishakha Fulsunge
She is also known as Rider Girl Vishakha, and she is smashing all prejudices as India's first female motovlogger. She embodies the phrases courageous and confident in her vlogs, which get us up and moving. She is a boss lady who epitomises what it means to stand out from the crowd and inspires a lot of people with her demeanour. VishakhaFulsunge is a multifaceted inspiration. She has rode her bike over some of the most difficult terrains in the nation, including the jagged Ladakh Himalayas and the Jaisalmer sand dunes. And it's all visible on RiderGirlVishakha, her YouTube account.
When she started filming videos of herself riding a bike in 2017, she became India's first female motorcycle blogger. More than eight lakh YouTube subscribers, two records in the India Book of Records, and four years later, Vishakha has been able to motivate many men and women to ride a bike cross-country and even vlog about it. Not only that, but the 27-year-old YouTuber from Mumbai is now instructing young women in motovlogging.
