5 Women-led Handloom Brands to Shop from this Festive Season
By: WE Staff
Chidiya- Pooja Rajput
The Founder Pooja Rajput established Chidiya in the year 2015 that caters in the Apparel & Fashion industry. The brand has its headquarters in Pune, Maharashtra with specialities in sustainable fashion, Indigenous crafts, modern-day silhouettes. It relies on minimal marketing and works on the inventive and intelligent designs, offering a wide range of sarees, blouses, kurtas to buy this festive season.
Moreover, 9 years ago, Pooja founded this brand due to her love towards crafts and wanted to create such clothing that reminds of lazy-summer afternoons with cozy experience. Prior to starting her own brand, she was working with Max New York Life Insurance Co. Ltd as PMO - Project Management for 8-long years.