Viewpoint

Marketing During Covid-19

COVID-19 has presented us a global health crisis with no modern-day precedent. In the...

Voice AI Redefines the Future of Patient Interactions

In the past decade, the fundamental structure of healthcare management has changed...

HR Function Becoming Smarter, So Should HRs

Holding over 15 years of HR Management, people management and administration...

BY: Shilpi Singh, Head HR, Della Concept Stores

Fem-Tech in the Age of Sustainability: How the Face of Feminine Hygiene Products in India is set to Change

Let’s be honest with ourselves! Whether we agree or fret the idea that climate change is real, the overall start-up ecosystem is tilting strongly towards sustainability. Any product worth its merit will not do well in the millennial market if it

BY: Dr. Diksha Sabharwal Chadha, Medical Director & Chief Strategy & Innovation Officer, Sirona India

A Relook at the CSR Rules Can Help Corporate & Nonprofits Alike in the Post-COVID World

The COVID-19 pandemic is a ‘Black Swan’ event of 2020 with seemingly deep and long-term impacts on trade, finance, and global economies. For businesses, the pandemic will challenge their established practices, forcing them to conjure up new ways

BY: Pratima Kirloskar, part of the Promoter Group of Kirloskar Brothers

The Importance of Branding

Back in the day, garnering recognition for your business was easy. The market was run by oligarchs and the number of brands that offered a particular product or service could be counted on one hand. But things have changed now. The free market has

BY: Geeta Singh, Founder & Managing Director, TYC Communication