The scope of digital marketing is widening with each passing day and so a specific set of skills don’t let you run the race for years. There is a need to constantly learn, adapt and innovate. “The way people interact with brands and companies will change drastically in the coming years, and it is essential to stay up-to-date to make your marketing work for you,” says Riddhi Chhabria Asrani, co-founder, and CEO of All Stars Digital, a brand scaling and digital marketing company with its headquarters in Mumbai.
Managing a vast portfolio of brands, startups, and listed companies including F&B, apparel & clothing, fintech, services, etc, Riddhi Chhabria Asrani believes that it is crucial for digital marketers to acquire applicable skills and constantly innovate.
Apart from creative marketing strategies, competitive intelligence, and advanced SEO/SEM techniques, Riddhi shares 10 skills to elevate your digital marketing in 2023!
1. SEO
One of the most important skills to developing a business online is Search Engine Optimization, we call it SEO. Long story short, SEO helps websites rank high, your social media posts get noticed, attain visibility in the digital spectrum, and appear in User searches.
2. Content Marketing
No online campaign can succeed without some high-quality content i.e. visual or written. Therefore, mastering the art of creating the right content strategy, and creative content and marketing it to the right audience at the right time is a must for every professional.
3. Data Analytics
Creative marketing strategies are of no use if you can’t analyze their effectiveness. Data is one of the most important assets a business can have today. Data analytics can tell you exactly how your campaigns are performing and therefore take valuable decisions and make the campaign work for you!
4. Video Marketing & Strategy
With strong video creation, strategizing, and marketing skills you can push digital campaigns where content and ads can stand out amidst crowded social media feeds and other highly active online media. A win-win for any brand!
5. Social Media Marketing
Today most of the audience searches for products, information, and recommendations on social media. And so it has become a powerful tool for business growth and promotion. An excellent understanding of different social media channels, viral trends, user dynamics, and performance can take you ahead in marketing.
6. Design thinking skills
Designers put a lot of customer perspective, technology, innovative solutions, and user experience in mind while designing each social media copy or video. Design thinking can be your armor in engaging customers through digital products or services.
7. Copywriting/Content Writing
Copywriting is an art, which needs to be mastered in the digital world to capture the audience's attention. To really stand out, you need to focus on crisp, engaging, and powerful writing skills that deliver the brand message while connecting with the audience.
8. Email Marketing
Establishing personal connections with your customer is important to make them feel special and build a community of people who loyally follow your brand. With good email marketing skills, you aren’t just building community/customers, but pushing engagement and sales routinely.
9. Pay-per-click Advertising
Leverage quality scores! PPC Marketing ranks high as it offers the highest ROI out of any other digital marketing strategy. In 2023, your PPC Advertising will change the face of paid advertising and prove to be a great skill to really earn the impact you want to create digitally.
10. Storytelling
This is a little less obvious, but storytelling can really change the game. When your consumers are constantly exposed to thousands of ads every single day, a soulless and lifeless ad can never be effective. Instead as a marketer, you can weave an interesting story around your ad to really make an impact.
It is one thing to attain degrees, it’s another thing to attain skills. Focus on adapting skills and you are sure to grow strong as a marketer in 2023.
