An unexpected failure or getting fired might not be an ideal way to learn a lesson, but the drive that comes later can elevate someone's personality to be a boss. Once such failure happens, people can do two things: they can either grieve around feeling ashamed and defeated, or they can take the opportunity and time to become a better person.

Most successful business leaders today are those who walked out with that dismissal note and grabbed their opportunity. Sujyothi.N Prasad gained a desire to start over, and to do things better due to one such failure. Today, she's one of the most powerful women in the content writing segment and made a name for herself as the founder at MyStyle Communications. Sujyothi tells Women Entrepreneur India about that period that changed her life and takes us through her journey.

What Prompted The Establishment Of Mystyle Communications?

As they say, most impactful business ideas come out of the personal experience, the story of MyStyle Communications was also born out of my painful experience. In 2015, while I wanted to take care of my little child, my ex-employer didn't offer me the liberty of working from home.

I certainly knew that my work was result-driven and I delivered right, even while working from home. Although I was a great performer, it happened that I was fired for not working from the office. Ironically, the current situation has forced everyone to be at home. I sometimes make fun of it, but those days were unbelievably awful.

Perhaps counter-intuitively, this incident made me realize that corporates are making us spend more time with them than with our own families. I recognized that this failure is a gift, which became more obvious when my child experienced my full time and attention. On the professional front, it taught me to look at business opportunities with the broader positive impact they can have. I understood the dire need support women who are skilled but are unable to work due to personal commitments. I wanted to make a difference in the society by supporting them regardless of the geographical and personal constraints. Today, we are here as a women-only virtual organization to create a financially independent ecosystem of women.

What Was The Most Crucial Business Challenge You Faced As An Entrepreneur?

In the fast-paced chaos of business, many brand owners overly focus on their products, projects, and day-to-day operations to become a better brand. Much often, content is put on the back burner. People forget that content is how that product makes its way into the minds of customers. Without it, there are no sales to keep the revenue flowing in.

The moment of "we need content" sneaked up unannounced when the pandemic outbreak hit the world. People today have started understanding the importance of content. Owing to the current changes, we are able to help businesses be more profitable through our selling content that drives brand presence. 

We are strategists and provide only what is relevant for the brand instead of selling our business to them. That is where we make a difference. We understand every business and feel for it.

Give Us A Brief Overview Of Mystyle Communications And Your Role As A Founder At The Company.

MyStyle Communications is an integrated solution for myriad kinds of Content Strategy, Analysis, Development, and Marketing across various industrial, corporate, and business verticals. It is a Bangalore-based content writing firm operating across the country. Founded in 2015 with the powerful aim of empowering women, the company works with women writers, content strategists, and translators across the globe. The vision of the brand is to help exceptionally skilled women who have a hard time exploring their full potential due to various circumstances and commitments. Today, we are recognized as one of the best content writing service providers with the right mix of experts who imbibe clients' vision and create content that benefits Startups, SMEs, and Big Corporates.

“Led by Sujyothi and her ardent team, mystyle communications is well-known as the best place to help your business scale up to its highest potential through powerful and influential content”

As a founder, I lead the complete Content Management channel. With all the experience and expertise gained till now, I assist ventures to grow their online presence through an influential content creation approach. Apart from various other responsibilities, I'm proud of my dextrous team members who are helping us be flawless in terms of quality and turn-around time.

What Are Some Important Features And Expertise A Business Leader Should Have?

I believe that there is no one-size-fits-all approach to being a good leader. Leadership styles and approaches often vary widely across organization sizes, industries and sectors. However, one common trait that a leader must have is the ability to build a great team.

Successful leaders know how to use their authority appropriately and empower people to work independently. Many think that leadership is power; in reality, it is a strength that can be used to empower people and help them grow along with the organization. In short, it is all about growing together.

Sujyothi.N. Prasad, Founder, Mystyle Communications 

A creative wordsmith and an efficient problem solver, Sujyothi's capability of analyzing business trends and curating content are awe-inspiring. She understands the B2B sphere well and helps businesses scale up to their highest potential by expanding the reach through compelling content.

Sujyothi loves writing and pursued her education in Journalism and English Literature. Besides being a writer, lecturer, manager, her role as an entrepreneur is what she enjoys the most.