Over the past few years, women have been courageously stepping forward and taking leads as business developers, and their participation is impacting the entirety of society and economy. According to a report by the Indian brand equity foundation (IBEF), 50 percentage of women entrepreneurs are empowering India’s start-up ecosystem and they are making a mark in uncharted territories successfully. With the aim of environmental sustainability, and with a touch of artistry, Sri Ranjani is developing her business toward conserving the resources of Earth and creating products out of natural botanical sources.

The proposition behind Nature Vivid is the exploration of the contemporary ways of ecological lifestyle to meet modern human needs. The aim is to encourage stability in the environment, society, and economy, while keeping in mind, the value of the human element, and diversity in art and craftsmanship. Sri completed her graduation in B. Com, Marketing Management from M.O.P. Vaishnav College, Chennai, and soon, she began actively participating in various entrepreneurial activities and this generated her interest in start-ups. In the year 2020, Sri laid the foundation for Nature Vivid to promote judicial use of natural resources together with promoting eco-education and entrepreneurship.

Sri Ranjani engages in an exclusive interaction with CEO Insights.

Give Us A Brief Overview Of Nature Vivid. What Are The Important Features Of Your Entrepreneurial Expertise You Would Like To Highlight?

Nature Vivid is an initiative to blend ancient art and preserve nature with solutions meeting modern requirements. At Nature Vivid we use natural pigments procured from ancient methods, for dyeing and printing in fashion, food, and art. The dyes we use are extracted from botanical sources, which helps in creating the vibrant colours we need in our life, while also conserving the balance in the natural ecosystem created by the abiotic natural resources like water and soil, and the biotic resources like the living organisms depending on it.

Creative thinking is the most important skill required to rejuvenate a business idea and to make it serve the needsof the people at large. It is about presenting an organic product to the people without compromising the genuineness of quality.

Tell Us About Your Journey So Far. What Motivated You To Establish Nature Vivid?

I completed my B. Com in Marketing Management from M.O.P. Vaishnav College Chennai, where I was part of the entrepreneurship development cell, and actively participated and organized various college fests. I worked part-time with my guide in her organization which emphasized on start-ups and entrepreneurial development. During this period, I was refining and implementing my idea for an eco-friendly start-up. The factors that led me to establish Nature Vivid are my enthusiasm towards art, immense love and respect for nature, entrepreneurial competency, and my dream to merge them all without compromising the modern comfort that we are habituated for, in the past few decades. The motivation for establishing my environment-friendly start-up was strongly influenced by the presentation, Year 2070, by our late former president Dr. A.P.J. Abdul Kalam.

What Was The Thought Behind Nature Vivid? How Do You Stay In Tune With The Latest Developments In Your Area Of Work?

The vision behind establishing Nature Vivid is bringing stability to the environment, economy, and society by following the five R’s: Refuse, Reduce, Re-use, Repurpose, and Recycle, using organic renewable and bio-degradable resources, and to value the human element and diversity in art and craftsmanship, along with the encouragement of local labour by generating employment opportunities and income source.

Fashion is transformative, but rather than being in a rat race, I prefer to stay in touch with my client’s needs by incorporating my fast-evolving eco-friendly ideas to generate style. This way, I get a loyal customer base and I enhance my knowledge about the latest trends in the field.

“If one has a passion, a vision, the drive, and energy to work towards the goal, it is possible to scale up any idea. Additional points to ideas that serve the greater good”

What Are The Responsibilities And Challenges You Face As A CEO Of Nature Vivid And How Do You Manage Them? What Are The Milestones You Have Achieved So Far?

I would prefer myself to be addressed as a natural colour artist, involving myself in the process of producing the handmade products of Nature Vivid. Playing the role of service provider and decision-maker was one of the major challenges. Delegating the art and craftwork that I love to do myself to other people was challenging, which meddles smart time management. However, keeping in mind the long-term goals, I diligently plan the work by making a priority list, pros, and cons, and fixing short-term deadlines.

The greatest challenges thus far have been my conservative background, and being subjected to gender stereotypes and norms dictated by society. According to me, breaking these shackles is the boldest move I have ever made. In the era of fast-moving life, Nature Vivid allows one to take a step back, connect with nature, thereby creating harmony.

What Would You Like To Suggest To Women Who Are Aspiring To Be An Entrepreneur?

There are various Do’s and Don’ts to be followed, the Do’s are to dream big, identify your positives, learn to prioritize, save money, connect with the market, start with a small step, work consistently for your dream, let go of plans that do not work, and stay flexible for the changes happening around. The don’ts are: do not give up easily, do not take things personally, do not ignore the competition and little details, do not stay around de-motivating factors.

Sri Ranjani, Founder And Owner, Nature Vivid

A young entrepreneur who is blending her enthusiasm for art and love for nature to create naturally made colours for artistry, printing, and décor. Sri Ranjani is playing a prominent role in the development of Nature Vivid.

Quick Facts:

Awards And Recognition: Best Student Entrepreneur Award

• Featured in The Hindu Newspaper and Pudiyathalaimurai Magazine

• Interviewed in Asian College of Journalism, Radio Program