In the past decade or so, things in the marketing realm have changed drastically and over the last two years, the pandemic has accelerated the shift towards digital marketing. With that said, traditional marketing professionals still remain hesitant when it comes to digital marketing and new age development. It is high-time that we acknowledge the fact that digital marketing and hybrid events have become inevitable for marketers. The ‘new normal’ era has embraced digital transformation that has carved a prominent shelf for marketing activities. BrewTech Marketing is quickly developing into one of the prominent names in the Indian digital marketing realm. Snigdha Shrivastava is the brains behind BrewTech Marketing and under her expert guidance, the company has been able to break new business frontiers consistently.

In an exclusive interview with WOMEN ENTREPRENEUR, Snigdha talks more about her professional journey and the unique business operations of BrewTech Marketing.

Can You Talk More About Your Educational And Professional Background? Also, What Motivated You To Be An Entrepreneur?

I hold a Post Graduate Degree in Marketing Management after which I pursued a plethora of certification courses. I always had an entrepreneurial bug within me and from my college days itself I was given plenty of industry exposure and the entrepreneurial training I got from my teachers is what helped me to take that leap of faith and start a business of my own. I was also keen on treading my own path and making a name for myself in the corporate realm. All these lead to the establishment of BrewTech Marketing. Prior to that, I have worked with multiple marketing agencies, event management companies and technology companies in the past. To add to these, I even did digital marketing freelancing works which helped me to get a holistic view on the digital marketing industry. I have experience both in the agency and corporate side of business and apart from that, business development is one of my fortes. All this has helped me when it came to the inception of BrewTech Marketing.

I am a detail-oriented person and this attitude of mine shows in every work that I undertake. This is the same for my team as well where we have a keen eye for even the minutest details. This has helped me to come up with unique marketing solutions as well as help clients understand the issues they face and offer the right solutions to them. Apart from that, we make sure that we prioritize on analytics as well owing to the fact that analytics is crucial to derive a successful marketing strategy. I have immense expertise in content marketing, SEO optimization, lead generation and social media marketing. Leveraging these skills, I am able to ensure that my clients get top-notch digital marketing solutions. I am also a digital trainer and owing to that, I have to stay updated with the latest trends happening in the market. I read a lot of industry related journals which helps me to keep myself aligned with the changes in the industry. This process of constant learning has helped me to always stay on top of my game and guide my business in the right direction.

Give Us A Brief Overview About Brewtech Marketing And What Separates Your Company From The Rest?

BrewTech Marketing is a combination of various marketing activities that breaks the molds of conventional marketing strategies where physical presence is a necessity. While working with my previous companies I realized that there is a need to offer various marketing solutions under one platform. This led to the establishment of BrewTech Marketing and we brew different AI-driven marketing solutions and concepts to our clients. Over the years, we have been able to work with businesses across multiple industry verticals as well.

"Brewtech marketing is a combination of various marketing activities that breaks the molds of conventional marketing strategies where physical presence is a necessity"

We don’t believe in a one size fits all approach, so, we understand the needs of our customers first, do market research, identify which marketing strategies will offer the best ROI for the clients and then offer customized marketing solutions for them. Apart from that, we also offer digital marketing training and hybrid event management services as well.

Elaborate More On The Roles And Responsibilities You Have At Brewtech Marketing And What Were Some Of The Major Challenges You Faced As An Entrepreneur?

As the founder, I wear multiple hats at the same time where apart from coordinating all our activities I also provide internal training to our employees. This training not only helps them to learn the ropes but it also allows them to understand what we as an organization expect from them. This, in turn, helps our team to work like a well-oiled machine that churns out successful and innovative marketing strategies for our clients Challenges are part and parcel of running a business and I think it is good to have challenges owing to the fact that, challenges push you to come up with new and innovative solutions which will help you to strive for constant innovation.

What Are Some Of The Major Milestones That Gave You Utmost Satisfaction In Your Professional Journey?

When I was working with an event management company, I received multiple awards for being an outstanding performer and most promising employee. This was a proud moment for me and motivated me to continue improving myself. Being made the communication in charge for India in one of the technology firms that I have worked for is another important milestone for me.

What Would Be Your Advice To The Coming Generation Of Women Entrepreneurs?

I believe that failing is a crucial part of the learning process and the fear of failing shouldn’t hold you back from trying new things. It is also important to not let the outside noise drown you. There will be doubters along the way but see this as extra motivation to succeed and move forward.

Snigdha Shrivastava, Founder, Brewtech Marketing

A pioneering business leader and seasoned veteran who aspires to be a catalyst of change in the Indian digital marketing realm.