Founded in 2009 Digital Impressions is an established digital marketing company, helping brands navigate the digital landscape. With a team of over 80 skilled professionals, the company offers a comprehensive range of services, from web design and development to creative, digital marketing, and branding. Digital Impressions is a young and dynamic digital studio that specializes in creating immersive websites, and digital marketing strategies. With a team of 80 to 100 people working from a business complex, the firm has expanded from one website to over 500 e-commerce sites. They are certified partners of Shopify, Google, and Facebook, and serve both Shopify and digital marketing clients. CPO of Digital Impressions, Rashmi Aggarwal is a digital strategist and brand management expert with 14 years of experience in eCommerce & performance marketing. Rashmi has worked with a variety of businesses,from startups to well-established companies, helping them navigate the digital landscape and achieve success in the digital age.

Take us through your early educational journey and prior industry experience that you bring to the table.

With a Bachelor's and a Master's degree in computers, I began my career in digital marketing, specifically in  search engine optimization. 14 years ago, not many people were aware of the power of digital marketing, but as I gained practical experience, I became aware of the numerous opportunities available in the field. This led me to transition from organic strategy to social media, e-commerce marketing, and finally digital business strategy. Now, I specialize in developing strategies that help businesses scale up from scratch. My areas of expertise include digital marketing, performance marketing, digital planning, and the strategies used to scale up any digital business, particularly e-commerce. At Digital Impressions, we are able to offer valuable insights and strategies to help businesses succeed in the digital age.

Throw some light on the most critical business challenges you face in your current role. What steps do you take to overcome the roadblocks encounter?

One of the most critical business challenges I face is the difficulty in getting clients to fully understand the importance of a comprehensive approach to digital marketing. Many businesses still view digital marketing as simply having a website or a social media presence, but in today's digital age, it is much more than that. Utilizing all facets of digital marketing, such as Organic, link building, social media, paid marketing, and online reputation management, is critical for the success of any business. To overcome this challenge, we work to educate our clients on the importance of a comprehensive approach to digital marketing, we stay up to date with the latest digital trends and technologies, and we invest in the professional development of team members. With these steps, we are able to provide clients with the best strategies for success and help them navigate the ever-evolving digital landscape.

What are the most significant milestones that you have achieved throughout your professional journey?

Throughout my professional journey, I have achieved several significant milestones that I am proud of. Some of these include:

* Successfully leading the digital marketing efforts for Libas, a luxury clothing brand, which resulted in a significant increase in online sales and brand awareness.

* Handling Digital Mandate for Shroff Eye Center, a leading eye care clinic, which resulted in an increase in patient acquisition and overall revenue growth.

* Working with Frontier Raas, a fashion and lifestyle brand, to develop and execute a digital marketing strategy that helped establish the brand as a leader in the industry.

* Collaborating with Needledust, a leading e-commerce platform for Juttis, to develop and execute a digital marketing strategy that led to a significant increase in online sales and brand awareness.

* Developing and implementing a comprehensive digital marketing strategy for Ritu Kumar, a leading fashion designer, that resulted in a significant increase in online sales and brand awareness.

* Leading the digital marketing efforts for Cord Studio, a premium leather goods brand, which resulted in a significant increase in online sales. I believe in working closely with clients to understand their unique needs and goals, and developing and implementing a comprehensive digital marketing strategy that is tailored to their specific requirements.

"Becoming a business leader And entrepreneur takes Hard work, dedication, And perseverance. But with The right mindset, skills, And approach, anything is Possible"

What would your advice be to young women and girls who also aspire to become business leaders and entrepreneurs in the future?

My advice to young women and girls who aspire to become business leaders and entrepreneurs in the future would be to:

* Develop a strong foundation in your field of interest & abilities: Having a solid understanding of your industry, its trends and technologies, and the skills required to succeed in it, is crucial to becoming a business leader, you will be faced with many challenges and obstacles. It's important to have confidence and continuously learn to be able to keep up with the ever-evolving business landscape.

* Being an entrepreneur is not an easy journey and there will be many setbacks and obstacles. It's important to be resilient and persistent, to not give up and keep pushing through the tough times.

* As a business leader, it's important to set a good example for your team and colleagues. Show them the way by being ethical, honest, and hardworking.

* Embracing diversity and being inclusive can bring new perspectives, ideas, and opportunities. Encourage diversity in team and always be open to new ideas and ways of thinking.

* A mentor or role model can guide and inspire you to achieve your goals faster than you ever thought possible. Remember, the journey may be challenging, but with the right mentor by your side, you can achieve anything!

Rashmi Aggarwal, CPO, Digital Impressions

Rashmi Aggarwal is a digital strategist and brand management expert with over 14 years of experience in e-Commerce & performance marketing. Rashmi has worked with a variety of businesses, from startups to wellestablished companies, helping them navigate the digital landscape and achieve success in the digital age.