Profit-making is not just a single element that flourishes a business, it constitutes various other activities like operating, investing, selling, financing, and accounting. All these activities require a lot of expertise and attention to follow through and mostly often, young and small businesses face a lot of trouble when it comes to handling such challenges. This is where ‘Aapka CFO’ comes into the picture. Being one of the world’s first affordable Fintech Technology Platform, Aapka CFO focuses on managing business activities of startups and small businesses. Under the guidance of its COO, Neha Shah, Aapka CFO is assisting many small and young ventures in making commercial decisions while growing.

Tell us about Aapka CFO. What are the main features of your expertise you would like to share through this article?

Aapka CFO is the world’s first affordable Fintech Technology Platform which helps MSMEs, SMEs, and Startups to focus on their business and the rest is managed by us. We provide multiple services to our clients such as Business Cost Management, Revenue Management, preparing organizations for fundraising, Working Capital Management, supporting commercial decision-making, assisting to manage cash growth and profitability, and Business and Accounting.

Brief us about your educational journey and prior industry experiences. What inspired you to foray into a financial consultant that helps MSMEs, SMEs, and Startups to focus on business?

I did my bachelor’s in Psychology, and as a major additionally, pursued a Diploma in Human Resources and for more insights, I worked in different industries. I started my career in the Gulf countries starting in Oman, post which I entered the cosmetic industry with operations for big brands, and later I got promoted into Sales and Marketing with a team of hundred promoters for the full capital region to increase the sales and customer base. In Bahrain, I have worked with different media houses with an odd portfolio of two hundred and fifty clients from various industries. Aapka CFO is not a consultancy firm but it does provide a Technology platform as we have raised funds earlier for our different ventures which made us understand the day-to-day problems of an entrepreneur. Mirroring the problem we structured the solutions for budding small businesses, startups, SMEs, and MSME companies.

What are your role and responsibilities at Aapka CFO and how do you face the challenges related to it? How has your experience in the finance domain helped you in your current role as the COO?

I currently spearhead sales, and marketing, and oversee daily operations of the company working with all the stakeholders like advisors, management, investors, and the marketing team. I am also responsible for developing policies that will enhance the firm’s growth, analyzing data metrics, and forming decisions with the CEO and MD of the company.

In my ten years of work experience in various domains of industries, I have excelled in the art of managing people. I know exactly how to manage a team and guide them in the direction of using their potential at their best, I made sure to enhance their skills and align them with their visions.

What has been the most significant milestone that you have achieved so far? How do you align yourself and Aapka CFO with the latest technological evolutions that occur in your respective field?

I have always been ambitious for achievements and never restricted my hunger for achievement as the sky is the limit. To match my potential and expectations, Aapka CFO came to me as a ground-breaking idea ending my search for fulfilment of my ambitions. My guiding leadership philosophy is that I am as good as my team, I invested in the right people with the right talent where great ideas come into being.

Here at Aapka CFO, we have a bright team that is constantly engaged in updating, challenging, and motivating each other. We are our critics and best supporters, this quality is built-in into our team, we always encourage the flow of information that keeps us updated effortlessly.

"It is never too late to restart work or step back to the journey you always wanted to reach. In this 21st century, no woman should give up on something just because she is been told that it is not achievable"

As a successful businesswoman, what advice would you like to give to young girls and women who are looking forward to becoming business leaders in the coming future?

Your gender does not define your potential, in the business world, it does not matter whether you are a woman or a man, it is your efforts that define you. The sacrifices you make to balance your personal and professional life do not define you either. All the women who are aspiring to be successful, never give up on your dreams, hopes, and vision, it is never too late for a fresh start. As a woman of the twenty-first century, you should never give up on your dreams because of the obstacles and challenges, you just need to believe in yourself.

Neha Shah, COO,  Aapka Solutions CFO

Neha is a versatile leader with a wide work experience in various domains of the industry, she is helping many small ventures to become financially strong through this firm. With all her hard work and perseverance, Neha Shah is trying to achieve the desired growth of Aapka CFO.

Quick Facts:

Educational Qualification: BA with Psychology Majors