In the world of booming data across all industries, the optimum utility of that data is the key challenge for companies these days. While big data analytics can only tell what the trend should be, market research works on the “how” and “why” factors, by bringing human intelligence to it. One such company that is not only driven by data but also provides pertinent market research/analysis is Bizwit Research & Consulting LLP. Co-founded by Mrs.Honey Rajput the company is a global provider of business intelligence& consulting services. Bizwit Research was ideated in November 2017 along with Mr. Amol Meshram, and Mrs. Naina Gaur. Since then, the company has served various companies including fortune 500 across the globe. The company aims to offer strategic support using data analysis for new customer acquisition and business expansion.

Women Entrepreneur India engages an exclusive conversation with Mrs. Honey Rajput to know more about the company and her journey as a leader.

Brief Us On Your Educational And Professional Background. What Prompted You To Establish A Business Research & Consulting Firm?

Okay! I am a proud KVian. I come from a town called Itarsi in Madhya Pradesh. After my schooling, I moved to Indore in 2009 for my graduation. I did my graduation in e-commerce from IMS DAVV and after that, I did my MBA in Marketing Management from IMS, DAVV. I have started my research career from a data collection internship for a food directory, in 2011. Though my job there was to just collect data and put it in excel, I was always working an extra mile by delivering important insights to my managers out of the data I have collected. Although in between I pursued other internships in Sales, Advertising, Accounting, etc, Research was something that is captivating my mind. It was in 2014 when I got a job in a research-based startup, which has proven a breakthrough to my career. And after that, I never looked back.

In Your Opinion, What Opportunities Does The Industry Offer To Brands In The Niche Of Market Research?

If we talk of opportunities, the industry is data driven in many terms, and the entire world is running after data. Hence, the industry holds a strong future. People however are often confusing Big Data Analytics and Market Research. But I believe that no machine can completely replace human intelligence. Big data can of course provide a trend, but it is not able to tell why it has happened. Market research has the potential to solve specific problems. Without context and connection, big data is baseless. I see big data as strong support for market research and not as a competition.

Business Research & Consulting has a huge market outside India and is taken very seriously by the companies there. However, Indian firms are a little reluctant to invest in Research. We as Indians have a habit of saving money by doing it all by ourselves. We are always driven towards hard work rather than smart work. I believe this one is a major constraint in the growth of any service industry in India. However, the industry offers huge potential in regions like the US, Europe, and the Middle East. Hence these are our major client base.

Tell Us About Bizwit’s Expertise In Terms Of Market Research. Highlight The Usps Of The Company.

Bizwit is a leading provider of syndicated and customized research reports and has already marked its impact in the field. With our stronghold in the field of both primary and secondary research, our research reports are offering one of the best insights in the industry and are acknowledged by many key opinion leaders from different industries.

“Bizwit as a brand is envisioned to be a part of every startup's success story from cocoon to butterfly, by providing them our deep research insights”

While working in this industry we have realized client retention is one of the major challenges before the industry, which no company is focusing on. However, our research model is based on regular customer interaction through dedicated analyst calls, which helps us to build a strong relationship with our clients.

How Has Your Professional Growth Journey Been So Far? What Are The Different Facets Of Your Personality Or Your Leadership Style That Have Helped You Lead The Company In Its Journey To Success?

As already mentioned I have started my career from a startup, hence I have always been prepared for the challenges that a startup faces, especially in terms of managing its people. My professional journey doesn’t have much of a struggle as I always feel that I chose the field I was made for. As far as my leadership is concerned, along with the company’s progress, I always try to motivate my people to grow individually. I always consider my employees as a product of the company, as I believe where ever they will be in future the strong base of their training should be reflected from their work and personality. Also, our work is more dependent on team interactions, hence I always like to keep the office environment a little casual and interactive.

What Is The Roadmap Ahead For Your Professional Journey As A Business Consultant?

Consulting is a field that demands continuous efforts in terms of your knowledge and brainstorming. Hence, I always try to strengthen my academics by learning the latest tools and techniques of market research. Shortly, I could see a huge potential in data, hence focusing to enhance the company’s capabilities towards data analytics and tailor-made solutions. Also, as I already said startups are going to be our prime focus, so we will be working in that direction. We aim to become the strongest support systems to the startups who, like us are trying to create their niche in their respective areas. We strive to help these firms better understand their customers and act accordingly.

Honey Rajput, Co-Founder & CEO, Bizwit Research & Consulting LLP

Honey Rajput is extensively skilled in digital marketing, analytics, integrated marketing, business research, market analysis, and forecast.