Content marketing has become one of the primary tools for reaching the target audience today. Especially, after the pandemic, advertisers have come up with new and innovative ways to push content to the consumers’ finger tips. Social media platforms and search engines are coming up with AI integrated marketing platforms that offer convenient avenues to the advertisers. However, the circulation of a huge amount of content creates confusion and misinformation among the consumers. Impresario Global was incepted to solve this problem. It is a global platform to bring together people from all walks of life, to create, develop, design, and disseminate powerful dialogues through various palates of media. The WE magazine engaged in a conversation with Anubhuti Sharma, Founder, Impresario Global to know more about the company and the value it is adding to the content marketing industry.

Along with a brief overview of Impresario Global, kindly tell us about the primary characteristics of the company that have made it a success story.

Impresario Global is a business to community platform for global stakeholders to amplify causes that can shape the world, one good deed at a time. It is a place for raw talent to come together and disrupt the status quo with purposeful intent and ideas. I.M, as a brand, came into existence as a content curator to enable and empower people to be aware that they are enough to make an impact in their own lives and of those around.

As an individual, I give credence to do a little, to do a lot. This is the principle that I bring to work as well. I have had a passion to work on niche campaigns positioned at the intersection of ingenuity, engagement, and social consciousness – unique in their conception and different in their execution. Being a left-brained storyteller with a knack for character scoping in the mundane, my aptitude to seek out challenges in life is consequent of a unique cultural lens – my life in India, England, and Canada. I.M is the blend that nurtures my scholastic background, creative potential, and a longing for sense making – all essential propellers in life.

“I.M, as a brand, came into existence as a content curator to enable and empower people to be aware that they are enough to make an impact in their own lives and of those around.”

Take us through your early educational journey and prior industry experience that you bring to the table. What have been some of the most critical business lessons that you have learnt through your prior industry experience?

I.M was birthed as a title-agnostic, gender fluid company because through my experience I have learnt deeply that humans should not be defined by the positions they hold, nor should they be tagged by their histories or gender. From being part of the student council in school at Loreto Convent, Lucknow to pursuing my undergraduate studies in Psychology in my hometown Lucknow, I powered through to being selected at the Tata Institute of Social Sciences, Mumbai and then to the University of Nottingham, the United Kingdom. All my educational pursuits were a maverick chase after disciplines that intrigued me – disaster management, sustainability communications, and corporate social responsibility and at times, I was even able to study on scholarships like the Developing Nations that kept picking away at the sense of giving back to the community. Working with a diverse set of thought leaders through my stints I learnt that every individual is unique, and one size does not fit all. More so in today’s times with the demographic dividend of the world as is, we must be more empathetic. The digital age we live in provides access to multiple platforms for creative freedom which is a boon (mostly). But we also need to give it a more meaningful direction to build better communities. And that is the most critical insight that I brought with myself to I.M.

What motivated you to venture out on your own to create a platform that amplifies causes and helps people talk about what matters to them the most? What was the driving philosophy or idea behind Impresario Global?

Impresario implies that all the skills we need to learn and adapt to in life are within us. Therefore, the conditioning to look outwards for approval or to have an external locus of control for our lives might not always make sense. The thought process needs to be questioned. Who are we? How do others know us? How do we express ourselves to the world? When do we engage and why? What makes us tune in to the content around us? When we listen to people talk on media, what do we take away? What do we do with the information we accumulate? What propels us into acting on our insights? Why and how do we make our actions meaningful? I was also looking for these answers when I founded Impresario Global. Since the pandemic hit us, we are bombarded with content every day, every moment. New terms, interesting facts, known people - everyone seems to talk about stuff, all the time! Our restless fears also impel us to keep searching for data. We are on a gadget, most of the time, if not always. Suddenly, if not anything, we have all been reminded of a deep desire to live purposefully.

As a successful business leader what advice would you present to young women and girls who aspire to follow in your footsteps and become business leaders & entrepreneurs?

Dream, dare and start the journey! If you want to reach somewhere, start walking!

Ms. Anubhuti Sharma, Founder, Impresario Global

She is a maverick left-brain thinker with a passion for all things bespoke. With over a decade of assorted experience across global organizations, Anubhuti founded Impresario-global as a platform that would take seat in the global community to amplify causes and enable people to express what matters most to them, in a title-agnostic, genderfluid & collaborative way.