Technology has Turned M&E to ME

The media and entertainment industry is today driven by technology. This includes everything from cutting-edge special effects developed for movies to streaming media to virtual reality gaming, and new delivery channels for news, music, and advertising. In 2023, the indications show that change in the media and entertainment business is likely to continue. As the competition is getting heavy, studios and video streamers face the reality of their own market disruption, trying to find profit in a less profitable business. Streaming video on demand (SVOD) services spend billions on content to tempt fickle subscribers, social media services have more free video content than they can manage.

More Personalized Choices

The AI will be taking M&E industry into next level through recommendation, voice recognition and media automation. With the coming of OTTs, every provider has invested in the recommendation technology in order to be more efficient and accurate surface content with audiences which will make it valuable. Netflix has said that 80 percent of its content delivery is achieved through recommendation, and it, as well as all other streaming providers, will be competing to improve on this score throughout 2023.

M&E was an industry where only less number of women volunteered and was promoted. The issues in the industry were addressed multiple times. Research says that women remains locked out of top roles in M&E industry. Even though there are enough female characters in front of the camera, the number of females are only countable on the technical side of the industry. However, like any other field women are conquering this field to with high creativity and confidence.

In this issue, the Women Entrepreneur magazine brings in to spotlight a list of `Top 10 Women Leaders in Media & Entertainment - 2023', who are domineers of change in the corporate realm. This list of ten leading and inspiring women is crafted by a team of CEOs, VCs, and the editorial board, delivering inspiring stories of their journey and the contributions & roles played by them in the creation and empowerment of an economically healthy nation.