The realm of digital era has opened new opportunities of economics and business to the world. The business and market have grown in leaps and bounds across the world, crossing the boundaries of nations. This has led to market competition in such a level, each market is studied in detail before launching the products. Organizations first understand the notions & interests of the locals and launch products or market products according to their needs. Thus, Market Research plays an important role in providing business insights and helps to take proper decision for the growth of the business. The Marketing Research is the systematic collection, analysis, and interpretation of data pertaining to the marketing conditions. It helps to track the change in customer be-haviour with change in elements of marketing mix.

The last few years witnessed huge growth in Market Researching segment. According to Statista, the size of the market research industry globally is around $74 billion, more than half of this is contributed by US. The Market Research industry in India is comparatively smaller, but India is the favourite outsourcing destination for Market Research for many developed giants. This is due to the enormous cost advantage of conducting research in India. The processing of data in the country is 50 percent cheaper than that in many developed nations in the world. In addition to this, India has the second largest population of English speakers in the world, and the country has a pool of well-trained Market Research professionals.

Marketing Research in India has been focused more on fast-moving consumer goods (FMCG). Besides these, India's most significant growth area for the market research industry is the media measurement business, followed by the auto, telecom, healthcare sectors, durable goods industries, and the public sector.

Here, in this issue, we are introducing a list of `Top 10 Women Leaders in Market Research - 2022'. These women have risen to top positions in marketing, advertisement & research and have become inspiring leaders. Their stories will be a true motivation to women all over the country who want to chase their dreams. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.