Women CMO’s Are Enhancing The Marketing Communications

Tapping into the insight both men and women offer can make products and services more marketable and a business more profitable. In fact, recent research from McKinsey shows that gender-diverse businesses are 15percent more likely to outperform financially above the industry median. Increased participation of women in business can be important for variation in business development, ideas, and business products. Participation also encourages the development of social networks and supports that have positive repercussions for women and for their social environment.

Women in Marketing Industry: In the early days of the industry, women were often responsible for content creation and social media management or utilized as admins. However, as digital marketing has become more data-driven and sophisticated, women have stepped up in a big way excelling in leadership roles, strategy and analytics. Women in marketing roles are leading from the front and managing business operations with ease and expertise. Over the past decade, the marketing industry has witnessed many women rise up the ladder to become trailblazers and influential thought leaders. Digital marketing has become the focal point of a company’s advertising strategy, and women are leading the charge. In fact, according to a report from Forbes, women make up almost half of all digital marketers.

Significance of Women CMO: Women chief marketing officer is the corporate executive responsible for an organization’s marketing activities. The Women CMO's primary responsibility is to generate revenue by increasing sales through: brand management, marketing communications, market research, product marketing, distribution channel management, pricing and customer service. The duties of a women chief marketing officer include developing marketing strategies, managing marketing campaigns, conducting market research, analyzing data, building brand awareness, collaborating with cross-functional teams, and driving revenue growth. Women CMO responsibilities include identifying target audiences, developing messaging and positioning, and creating marketing plans that align with the company's overall goals and objectives.

In this issue, the Women Entrepreneur magazine brings a list of ‘Top 10 Women CMOs – 2023’, who are domineers of change in the corporate realm of the country. This list of ten leading and inspiring women is crafted by a team of CEOs, VCs, and the editorial board, delivering inspiring stories of their journey and the contributions & roles played by them in the creation and empowerment of an economically powerful nation.