A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or perhaps audience growth. A CGO works across teams and departments, fostering internal alignment and also focusing heavily on external marketing dynamics, customer needs and general buyer behaviour. The role is basically disrupting the way companies approach their brand vision and it's important to have a role that can support this development. it's important to have a role that can support this development.

The CGO makes sure all marketing activities come from a specific value proposition, which can be analysed and measured as customers encounter the campaigns. The CGO makes sure all sales activities maintain value proposition, too. But this is continued throughout the entire sales process, as well as allowing for detailed measurements and keeps an eye on all product development activities, ensuring that they are priorities to deliver value to the customer. Then, once again, insights are relayed to the other teams to optimise acquisition, activation, revenue, retention and referral. Naturally a CGO will mostly work in marketing, but the lines are definitely more blurred than they would be for a normal CMO. The CGO breaks down these departmental silos and aligns teams, so they can work together towards a singular goal. The CGO's direct line to the CEO and the rest of the C-suit really supports this vision, where they can provide insights, strategy, and a overview, with a specific focus and eye on growth. A CGO understands four key areas of activity, and how they intersect in business to create profitability. These being; marketing, sales, product, and finance. A CGO needs to be a data-focused individual, with transferrable skills in leadership, and digital experience development.

A CGO has the ability to work across a number of key activity areas that drive growth, and can be a catalyst used by execs to align and optimise their own team's activities. CGOs will have to redefine the way a business conducts its marketing activities, alongside the usual CMO jobs or carving out the voice of the customer and responding to changes in the marketplace. as an extension of a CMO, will mean the redefinition of the way the marketing function performs its critical tasks. It'll also mean the CMO can take their current skills, upgrade them with the CGO role. Often CGOs are taking roles that would normally belong to the CMO, By aligning departments, CGOs will save time by making sure certain tasks and processes aren't needlessly repeated, and that best practises are shared and evolved. The replacement of CMOs with CGOs can be tied to the fact that a Chief Growth Officer has less red tape and more cross-departmental capabilities that lead to more effective growth-generating strategies and results. This means small-to-mid-sized companies have the most to gain by hiring a CGO, who will ensure they reach the next level of expansion and growth, meaning you more than likely have a plethora of overlooked opportunities CGOs are skilled in identifying, which will ultimately help boost your audience reach and positively impact your bottom line. The CGO role is tasked with creating new pathways to growth by optimizing limited resources, maximizing the impact of investment, and monitoring future trends.

In this issue of Women Entrepreneur we are introducing a list of such `Top 10 Women Chief Growth Officers in Asia ­ 2022'. These young women have risen to top positions and have become inspiring leaders; their stories will be a true motivation to women all over the country, who want to chase their dreams. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.