Strength In Leadership, Elegance In Branding

Trademark Control:

Brand management means developing a strategy that sets a company apart from its competitors and builds a long-lasting relationship with customers. Brand managers use customer and trend research to create strategies that will change how people perceive the brand. This can involve overseeing advertising, design and events. Brand managers are responsible for making sure that branding is consistent across advertising and campaigns.

Being a brand manager means taking on a broad role that often requires familiarity with many aspects of marketing, including market research, content marketing, digital marketing, social media marketing, and design. Brand managers aren’t necessarily expected to perform these responsibilities, but their knowledge will help guide each respective team to develop messaging and assets that align with a brand and strengthen its position in the marketplace.

Trade marker’s Work:

Brand managers are responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. Some standard tools for brand management include Social media monitoring and listening, Media relationship management and listening, Customer relationship management, Data visualisation tools.

Madame in Trademark:

Women make up just about half (48 percent) of entry-level employees, but representation goes downhill from there at every step. At the manager level, women make up only 40% of employees. Women have shown that they can have a higher company success rate, but they tend to take fewer risks. Companies that are owned and led by women proved to be a safer option for investors. Globally, women’s entrepreneurship is increasingly a driver of economic growth and job creation. Asia and the Pacific stand to gain 70 percent in per capita income within roughly two generations by eliminating gender disparities in employment, including in the area of entrepreneurship.

In this issue, the Women Entrepreneur magazine brings a list of ‘Top 10 Brand Managed By Women in Asia - 2023’, who are domineers of change in the corporate realm of the country. This list of ten leading and inspiring women is crafted by a team of CEOs, VCs, and the editorial board, delivering inspiring stories of their journey and the contributions & roles played by them in the creation and empowerment of an economically powerful nation.