Cambridge Dictionary defines branding as `the act of giving a company a particular design or symbol in order to advertise its products and services'. The concept of branding has evolved over many years. There are many areas that are used to develop a brand, including advertising, customer service, social responsibility, reputation, and visuals. All of these elements work together to create one unique and attention-grabbing profile. Branding is important for a product to make a memorable impression of the product on consumers and also for the clients to know what to expect from the company. This makes it easy for customers to choose a particular brand according to the product they are looking for, instead of searching shop by shop. Brand helps to represent in the way one wants their business to be perceived.

There's a huge amount of competition today, so businesses need to go the extra mile for ensuring they stand-out in a crowd. So branding by highlighting special characteristics of one's business and moreover adding special characteristics in one's business has emerged as a trend. Hence, brands are often specialized in something, either dress, shoes, cosmetics, toiletries bags or any others. Each product belongs to different categories, so that customers will first think of any of the specialized brand shops if they want any particular product, rather than brands offering multiple products.

Similarly, there are brands specialized for kids products, women's products and men's products, as there is differences in nature of skin of babies, men & women, difference in preferences and fashion perspectives of men and women & the contents used in the products of both the genders.

Women Entrepreneur in this issue brings you a list of `Top 10 Brands for Women - 2022' who are have leveraged their extensive industry expertise and experience in bringing innovative products and solutions to the women demography. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.