India is home to one of the largest consumer markets in the world today. The flood gates that were opened in the early 90s by opening up the Indian economy to the world have had a lasting impact in creating one of the strongest and most lucrative markets in the world. Gradually India has seen the entry of several global brands and players. The country has also birthed a plethora of home grown brands and players in almost every sector and field. The Indian market today has a healthy mix of buyers and sellers. Functioning on the perfect competition principal, the Indian consumer market is the place to be for any domestic or global brand looking to book profits.

With the rise in competition and influx of brands, the need for prudent marketing solutions also arises. Given the diversity that India is known for, it is important for any brand to identify, predict and address their consumers' needs through the usage of sound marketing solutions. When implemented effectively, marketing strategies can help businesses understand how best to serve their client base, while maximizing revenue at the same time. Right from traditional media to new age trends such as digital marketing online and in social media, marketing strategies can been seem to be everywhere.

With the influx of technology and digitization, marketing solutions have also evolved massively to become technology driven. Adept marketing consultants have been leading brands and businesses to better understand their consumers better. Geared towards increasing sales, engagement and consumer satisfaction, expert marketers have been making use of marketing solutions and technology tools.

The current edition of Women Entrepreneur India magazine presents to you `10 Best Women Marketers - 2021’. Compiled by a group of industry experts, CXOs, technocrats and Women Entrepreneur India magazine editorial team, the listing intends to focus the most talented and path breaking marketing experts.