Zenith India has announced the appointment of PriyankaKapur as its new Vice President to lead its Nestlé business. In her new role Priyanka will head media planning, relationship management, relationship-management and supervising the integrated offering for clients. She will also focus on strategy, digital transformation, data, analytics, accomplishment, and export.
Armed with 18 years of experience in media and marketing, Priyanka is a postgraduate from NMIMS
Priyanka is moving on from her previous role as Connections Lead for Coca Cola at Lodestar UM where she was spearheading the considered scheduling product across portfolio brands and in crafting solutions, connecting brands to consumers. She was also accountable for research, insights and stay updated on the latest consumer trends, and building them effortlessly into solutions for brands.
Over the years Priyanka has worked across verticals and platforms which comprise working as a marketer with NDTV, leading new business development at Balaji Telefilms, and as a media schemer on some impressive accounts like Tata Motors and Zodiac.
Speaking about the new appointment, Jai Lala, CEO, Zenith India, states, “I am delighted to have Priyanka on board. Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”
Priyanka Kapur, states, “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of PublicisGroupe and look forward to the PowerOfOne advantage.”
