Since the beginning of 2022, the Indian ecommerce business has seen an increase in female smartphone users. However, when it comes to spending more time online, Indian women, according to Bobble AI's latest market intelligence data research, prefer to spend their time on education and finance applications, chat media platform.
In India, the research focuses on women users in six main industries (e-commerce, beauty, fashion e-commerce, health and fitness, finance, and education).
"It’s truly delightful to see more women engaging in finance and education applications; this reflects the ground level change in Indian society where women are not just aware of their personality and lifestyle choices but they are equally concerned about their education, career, growth, financial planning and economic freedom," Tabrez Alam, chief data & Strategy Officer - Data Strategies, Bobble AI said in a statement.
When compared to the other categories studied, ecommerce had a market share of 66.28 percent and nearly 71 percent active users.
The data also demonstrated an exponential increase in the average time spent by users on finance and education apps on a monthly basis, according to the business.
Despite having a lower market share than other categories, female users spent an average of two hours per month on financial apps and more than an hour per month on education apps in February 2022. At the same time, the average amount of time spent on ecommerce was 42 minutes, followed by beauty (19 minutes), fashion ecommerce (25 minutes), and health and fitness (25 minutes) (20 minutes).
Flipkart outperformed Amazon in terms of new female users obtained in February 2022, with 65.6 percent of new female users acquired during that time period, compared to 34.4 percent for Amazon.
