Van Heusen, a power dressing brand, has appointed actress Taapsee Pannu as its new brand ambassador for women's fashion. The partnership aligns with Van Heusen's mission to empower women through stylish, functional clothing suitable for various occasions. The campaign, "Lead Every Role," showcases Taapsee's versatility and confidence, aiming to strengthen the brand's presence in the women's fashion segment.
Taapsee Pannu's partnership with Van Heusen, a brand that empowers women through versatile fashion along with the 'Lead Every Role' campaign will showcase Van Heusen's versatility and Taapsee's inspiring personality across digital platforms. Abhay Bahugune, COO of Van Heusen, praised Taapsee Pannu for joining the brand, highlighting its alignment with modern Indian women's values of ambition, self-madeness, and confidence. Van Heusen's womenswear range is expanding in over 150 stores and major online platform's like Amazon, Myntra, and the Brand's Website in India.
Van Heusen, a premium apparel brand, is part of the Aditya Birla Fashion and Retail Limited group in India. It offers a variety of clothing for men and women, including formal wear, casual wear, athleisure, accessories, and footwear. The brand appeals to professionals seeking sophisticated yet stylish clothing. Van Heusen has introduced innovative product lines, such as wrinkle-free shirts and stretchable suits, catering to modern consumers. The brand is also focusing on sustainable practices.
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