The Body Shop India collaborates with Indian model Diana Penty to release a short film promoting self-care and self-expression, inspired by The Body Shop's British Rose collection, urging women to take care of themselves and support others' growth to commemorate the upcoming International Women's Day on March 8.
In the short film, Diana Penty will share a message in order to encourage women to prioritise themselves and their self-care. The film will mainly highlight the idea that taking care of yourself will subsequently help others around you to grow. The short film will be available to watch on their YouTube channel and social media platforms.
The VP of Product, Marketing & Digital at The Body Shop India, Harmeet Singh mentioned that "At The Body Shop, their commitment towards women's empowerment runs deep, rooted in the visionary spirit of their founder, Dame Anita Roddick, As they honor International Women's Day, they are proud to celebrate the feminist heritage. The iconic British Rose Bath and Body Care collection embodies this spirit, going beyond beauty to include self-care and self-love. With Diana Penty as the face of this campaign, they embrace the essence of the modern women - strong, beautiful, and unapologetically empowered."
Diana Penty is delighted to be a part of this respective campaign and as an advocate for ethical beauty, she encourages women to embrace their strength and inspire positive change in the world.
