Susanne Pulverer the first women CEO of IKEA

Susanne Pulverer the first women CEO of IKEA

By: WE Staff | Thursday, 24 February 2022

The world's leading home furnishing retailer, Sweden-based IKEA announced the appointment of Susanne Pulverer as its first woman chief executive officer (CEO) and chief sustainability officer (CSO) for its India business.

Pulverer will replace the outgoing IKEA India CEO and CSO Peter Betzel, IKEA said in a statement. This will be the third stint in India for Pulverer, who had joined IKEA in 1997 and worked across different roles within the Ingka Group firm, it added. "I am excited to be back in India, as we are moving closer towards our vision of creating a better everyday life for the many people.

India is a prioritised market for the Ingka group." "Peter and the team have done a truly commendable job of introducing IKEA in India as a purpose-led brand, expanding the omnichannel presence across cities, strengthening local sourcing and retail competence, and so much more," Pulverer said.

She added that the company will continue its journey to further expand and establish IKEA as a meaningful, loved and trusted brand in India keeping the firm's long-term 2030 commitments in focus. IKEA India's outgoing CEO Peter Betzel said, "It has been an incredible experience being a part of the IKEA India journey.

I have had the support of an excellent and devoted team, and I wish to thank them all for their relentless efforts during these unprecedented times." Betzel added that the love of people of India towards IKEA has also been humbling. "I am extremely happy to leave the baton in the capable hands of Susanne (Pulverer)."

"Before joining IKEA India once again in 2017, Susanne (Pulverer) was the managing director at IKEA communications, the in-house agency of IKEA, for five years during which she led the organisation through a major transformation to drive better business and people results," it said.