Lucknow based specialty tea brand, Organic India has announced the appointment of Akila Chandrasekar as its new Head of Marketing. Akila will head the marketing strategy & operations at the firm, and will be responsible for Organic India’s overall brand equity and architecture.
Commenting on the appointment, Subrata said, “We are pleased to welcome Akila to ORGANIC INDIA. She brings with her over 22 years of experience in the field of Marketing and Branding. We are sure her rich experience in the FMCG sector will further drive the growth strategy for Organic India”.
An alumnus of Narsee Monjee Institute of Management, Mumbai, Akila’s strength is driving the brand positioning and garnering mind share through effective product management and communication. Prior to joining ORGANIC INDIA, she has worked with companies such as Titan, Britannia, Godrej and 3M and held numerous executive-level positions with various other brands.
Akila will report to Subrata Dutta, Group Managing Director of the company that manufactures and exports organic teas, infusions, herbal supplements and food.
Founded in 1997, ORGANIC INDIA works with thousands of small family farmers in India to cultivate sustainable organic farmland.
