Bike rental company Royal Brothers joined hands with Moto Business Service India Private Limited (MBSI), a subsidiary of Yamaha Motor Co., Ltd. Japan, to empower women riders in Hyderabad through their "RB for Women". The annual program was held at the Hasten Go Karting ground in Hyderabad. The initiative aids in furthering women's independence and empowerment by motivating them to take up motorcycling as a symbol of adventure and autonomy.
The program intends to train over 100 women in motorcycle riding skills. Women joining the program are provided with training on scooter and motorcycle riding with a focus on basic skills along with emphasis on some advanced techniques, and safety protocols. safety gear and access to a range of motorcycles are also provided to participating women.
Abhishek Chandrashekar, Co-Founder & CEO of Royal Brothers, showcased his excitement about the 8th edition of "RB for Women”. He also showed gratitude to MBSI for their partnership. While highlighting the initiative’s goal to give transportation access to several Indians, he also highlighted the transformative impact of motorcycle riding. In the future, Royal Brothers intends to launch women-focused riding gear rentals and increase its EV portfolio.
Nakao Hiroshi, CEO and Managing Director of MBSI, also spoke about the company’s underscored the company's intention to empower women and conserve environmental conservation.
Grisha Hasija, Project Head of MBSI's Women Empowerment Project, highlighted the accomplishments of "RB for Women" and guaranteed MBSI's ongoing support for the initiative.
