Committed to creating an inclusive investment atmosphere, Strata, an Indian prop-tech enabling fractional ownership in commercial real estate, marked a 2X growth in the number of women investors within a year of slashing the minimum investment ticket size for women. It now has 45% women investors of its total investor base.
Last year, during the occasion of International Women’s Day, Strata launched an initiative to encourage women to take an active role in their investment decisions. As a part of this initiative, Strata reduced its minimum investment ticket size by 40% from INR25 lakh to INR 15 lakh for women investing on its platform. The initiative was envisaged as a five-year programme, however, the aim of increasing women investor participation in fractional ownership of commercial real estate has been achieved in less than a year. While commemorating the investment spirit and financial empowerment of women, the initiative has also been instrumental in driving awareness among investors to explore new-age alternative investment avenues.
Strata's Co-founder & COO Priyanka Rathore said, "Promoting an inclusive investment environment has always been Strata's core principle, and we are thrilled to receive such a warm response from our women investors. We applaud the courage and effort for taking a step out of their comfort zone and taking charge of their financial health.
Comprising half of the economy's population, we must focus on and create an equal podium for women investors. As a women entrepreneur, I am responsible for making efforts in this direction. Strata is committed to further curating innovative products and investment opportunities to create a more engaging and nurturing investment ecosystem for women."
Strata, as one of the leading players in this segment, is actively working to create full awareness about the first-hand participation of women in building and nurturing their financial health. Strata have constantly been raising investment awareness through different mediums to foster the sentiment of boosting India's alternative investment spectrum.
