Hygiene and wellness brand, Pee Safe, owned by Redcliffe Hygiene, has successfully secured $3 million in funding for its ongoing Series B round. The round has witnessed significant investment from prominent players in the industry, including Natco Pharma, Rainmatter Health, and Zerodha founders Nithin Kamath and Nikhil Kamath. Additionally, the brand's existing investor, Alkemi Growth Capital, has also participated in this funding round.
Pee Safe, widely recognized for its focus on intimate wellness and personal hygiene, initially gained prominence with its toilet seat sanitiser. Over the years, it has expanded its product portfolio to address personal hygiene requirements spanning from puberty to menopause. This expansion includes offerings such as reusable pads, tampons, menstrual cups, and more.
The newly acquired $3 million in funds will be strategically employed to facilitate the brand's expansion plans. Pee Safe aims to bolster its retail presence both in India and international markets, adopting an omnichannel approach to reach a broader audience.
Currently, Pee Safe boasts a robust presence in the Indian market, with its products available in over 15,000 physical retail stores across more than 70 cities. Furthermore, the brand exports its products to 20 countries across five continents, emphasizing its global outreach.
Pee Safe's remarkable journey is highlighted by an impressive growth rate, achieving a staggering 100% Compound Annual Growth Rate (CAGR) over the past five years. This substantial growth far exceeds industry expectations and underscores the brand's growing influence in the hygiene and wellness sector.
Pee Safe's commitment to women's health is a key facet of its operations. The brand has served over six million customers, including more than 700,000 registered customers on its website. Notably, Pee Safe has extended its impact to over 200,000 menstruators from underprivileged backgrounds through awareness campaigns and generous donations of over a million menstrual care products.
Vikas Bagaria, Founder and CEO of Pee Safe, expressed his enthusiasm about the brand's future prospects. He noted that the latest funding injection will significantly accelerate their expansion efforts and firmly establish Pee Safe as a leading brand in the rapidly growing intimate wellness sector, which exhibits a remarkable Compound Annual Growth Rate (CAGR) of 16%.
Rithish Kumar, Co-founder of Pee Safe, outlined the brand's strategic objectives for the acquired funds. These objectives encompass expanding the brand's retail footprint within India, extending its global presence through an omnichannel approach, and channelling additional resources into marketing and awareness initiatives.
As Pee Safe continues its mission to enhance personal well-being and empower women's health, the recent funding represents a crucial step toward achieving these goals.
