The Good Glam Group, the parent company of direct-to-consumer (D2C) beauty brand MyGlamm, ScoopWhoop and Popxo, as a key of its content-to-consumer strategy has announced the acquisition of two more brands-influencer marketing platform Winkl and online video analytics platform Vidooly.
In its marketing businesses and influencer marketing, which will now be housed under a new entity Good Creator Co., the company has also decided to invest INR 200 crore.
Through the Good Creator Co app, Content creators and influencers will get access to brand campaigns, extensive monetization opportunities, celebrity talent management, affiliate and creator commerce programmes.
The direct to consumer brands housed under ‘The Good Glamm Group’ banner will get access to a well-established marketing mechanism and more customers by having content businesses like these, believes MyGlamm’s chief executive and founder Darshan Sanghvi.
The good Glamm Group which came into existence only in September 2021, is a culmination of three brands, POPxo, MyGlamm and BabyChakra. Founders of these three companies- Priyanka Gill, Darshan Sanghvi and Naiyaa Saggi lead the parent entity.
In its Series D round, it raised USD 150 million in funding and the valuation It raised USD 150 million in funding. The series D round saw participation from Prosus Ventures, Warburg Pictures and Alteria Capital. Existing investors such as Ascent Capital, Bessemer Venture Partners, Amazon, L’Occitane and Mankekar Family Office also participated in the round.
