SuperBottoms, the maker of eco-friendly baby products, has raised $2 million (about Rs 14.6 crore) in Series A funding from Saama Capital and DSG Consumer Partners. The Mumbai-based startup has raised its first external capital of Rs 1.6 crore in November 2018 from Titan Capital and Venture Catalysts. The funds raised by the company will be used to invest in awareness initiatives around cloth diapers to a larger audience base.
SuperBottoms, founded by Pallavi Utagi in 2016, offers reusable cloth diapers that are gentle on both the baby's skin and the environment. Run by a team of mothers, SuperBottoms sells over 30,000 diapers every month through its website and other e-commerce sites, with its products checked and approved under the Consumer Product Safety Improvement Act of 2008 (CPSIA) of the United States.
"At Saama Capital, we believe there is unmet demand in the baby care segment. There is a clear consumer shift towards better-for-you, high-quality products across verticals. SuperBottoms' user-first approach and strong brand recall excites us. We are very excited to partner Pallavi in SuperBottoms' journey to be the brand of choice for baby products,” said Ash Lilani, Managing Partner, Saama Capital.
''It's the unstinted support of the parent community that underlies our organic growth into a trustworthy, safe, better-for-you brand for children. The funds raised will be invested in initiatives that will help spread awareness around the concept of cloth diapering to a larger audience base,'' said, Pallavi Utgadi, Founder, SuperBottoms.
"Cloth diaper penetration in India is expected to reach global levels due to the preference of Indians for cloth nappies. SuperBottoms being the market leader is well poised to lead the same. We are bullish on the underserved baby care segment in the country,” commented, Deepak Shahdadpuri, Managing Director, DSG Consumer Partners.
