Oriflame, the Swedish holistic wellbeing brand, today announced the expansion of its Wellosophy collection with an innovative skincare range that completes the brand's inside-out approach to beauty and wellbeing. This launch represents the natural evolution of the Wellosophy philosophy, which has already transformed the supplement space with its science-backed nutritional products.
In a world where beauty is increasingly understood as the outward expression of inner health, Wellosophy stands at the forefront with its comprehensive approach to wellbeing from the inside out. The new skincare range works in harmony with Wellosophy's established nutritional supplements, creating a complete ecosystem for modern beauty and well-being needs.
Recent global studies indicate that nine in 10 women experience increasing stress in their daily lives, with direct impacts manifesting through skin concerns like collagen breakdown, texture changes, dehydration, and blemishes. These visible signs are often the result of oxidative stress; a cellular imbalance that affects both internal health and external appearance.
"Modern beauty isn't just skin deep, it's a reflection of overall wellbeing," said Edyta Kurek, Senior Vice President & Head of India and Indonesia. "With Wellosophy, we've crafted a holistic journey that begins with nourishing the body from within through our nutritional supplements, weight management nutritional meal replacement shakes, and now extends to protecting and enhancing the skin with our new adaptogenic skincare collection."
The Wellosophy brand has established itself as a trusted wellbeing solution with its comprehensive range of nutritional supplements, such as Astaxanthin and Bilberry Extract, which is 110 times more potent than Vitamin E and 6,000 times stronger than Vitamin C, effectively combat oxidative stress and pollution at the cellular level, helping to prevent cell damage. Other popular offerings in the portfolio include Omega-3, multiple Nutri-Veg options, Weight Management sets, Wellosophy wellness pack, a convenient daily pack of dietary supplements to support overall health and well-being, and several other targeted solutions for specific health needs—all designed to support well-being from the inside.
The new Wellosophy Skincare range builds upon this foundation by harnessing the power of eight adaptogenic ingredients sourced from around the world, including Ashwagandha from India and Siberian Ginseng from Northeast Asia. These powerful best-of-the-world botanicals work to combat external stressors on the skin, helping to restore balance and radiance while providing a perfect complement to the internal nourishment offered by Wellosophy's supplements.
The seven-piece skincare collection transforms daily routines into mindful self-care rituals. Each product combines botanical adaptogens with mood-enhancing aromatherapy, creating a multisensory experience that nurtures both skin and spirit. From the Calm & Balance Face Cleanser to the Relax & Recharge Sleep Face Elixir, the range delivers both immediate sensory benefits and long-term skin health improvements. The complete Wellosophy Skincare range carries The Vegan Society™ certification and contains up to 97% natural-origin ingredients, making it suitable for all skin types, including sensitive skin. Beyond being free from parabens, mineral oils, SLS, and SLES, the formulations in the skincare range are biodegradable, reflecting Oriflame's commitment to environmental responsibility.
The collection includes a cleanser, serum, face cream, eye balm, face mist, sleep elixir, and mask, supported by digital experiences including mood-enhancing soundscapes and self-care cards that guide users through their well-being journey. Within this product range, users can follow a minimalist three-step skincare routine with its Cleanser, serum, and face cream. Each product in the range is designed to address the growing impact of stress on skin health, working synergistically with Wellosophy's nutritional supplements for a complete approach to beauty that truly works from the inside out.
The launch strengthens Oriflame's position in India, where 85%+ of products are manufactured locally, and 80 percent of Brand Partners are women, further establishing Wellosophy as a complete holistic wellbeing ecosystem that nurtures beauty and wellbeing at every level.
