Human experience company Starcom has announced the appointment of Niti Kumar as the firm’s new Chief Operating Officer. In her new role, Niti will head client deliverables, revenue growth, and new business developments across the agency’s offices. She will be reporting to Rathi Gangappa, CEO, Starcom India, and working closely with the senior leadership at Public is Media to merge businesses and drive integrated solutions.
Niti is an ace media and marketing professional with over two decades of experience in media planning, marketing, digital communications, and media investment management. Before coming onboard Starcom, Niti was the SVP at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organization. She also brings onboard diverse experience of having worked across sectors including Publishing, FMCG, Telecom, Automobiles, Garments, and BFSI among others.
A graduate from MICA, Niti has held leadership roles at GroupM (Managing Partner North & East at Mediacom) and Mudra Communications (Office Head, Media, Delhi & Kolkata). Additionally she has directly led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway, and Reckitt Benckiser, to name a few.
Speaking about Niti’s appointment, Rathi Gangappa, CEO, Starcom India, states, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post-pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities, and grow the agency’s business through innovative and organic streams. Niti has a successful track record of driving new business growth and fits right into this vision. I am confident that her rich experience in marketing communications will be an asset that will add immense value to our clients and people alike. ”
About her coming onboard Starcom as COO, Niti said, “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers. Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation, and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”
