L'Oréal Paris, one of the most well-known beauty companies in the world, has teamed up with Navya Naveli Nanda, a young businesswoman, social activist, and entrepreneur. Navya, the granddaughter of Bollywood actor Amitabh Bachchan, is described by the brand as an inspirational icon for today's generation because she is a young woman entrepreneur who is working to change the environment for women in India through her initiatives like Project Naveli, according to sources. According to sources, Navya will be a crucial spokeswoman for the brand's I Know My Worth campaign and a vital voice for its activities.
On Navya’s collaboration with the brand, Divya Reddy, general manager, L'Oréal Paris was quoted saying, “We are ecstatic to welcome Navya Nanda to the L’Oréal Paris family. Her vision to empower women and her work towards creating an inclusive world resonates seamlessly with L’Oréal Paris’ ambition. As a leader who has championed equal opportunity and supported women’s empowerment through better access to necessities and affordable resources, Navya Nanda has been an active enabler of change. We are sure her personal experiences and learnings shared through the I Know My Worth campaign will inspire conversation and change in the youth of today.”
On the new collaboration, Navya told media sources, “I am delighted to have this opportunity to be associated with a brand like L’Oréal Paris that has always driven groundbreaking efforts towards liberating women and encouraging them to celebrate themselves — because they are worth it! It’s amazing to see an international brand supporting women to be the best version of themselves through such unique initiatives, truly bringing about a revolutionary change. I hope to further support the brand’s vision and spread the message of worth and empowerment to every beautiful woman out there!”
The campaign, according to reports, is modelled after the widely acclaimed Lessons of Worth initiative. It also has a number of self-reflective videos aimed at inspiring women to ignore their inner critics and accept their value.
In a series of inspirational testimonials, it includes remarkable female leaders in different industries who share their extraordinary tales of self-worth, illuminating the brand's enduring claim: You're Worth It!
Aside from Aditi Rao Hydari and Mithali Raj, Dr. Jaishree Sharad will also be a part of the Navya campaign.
Mithali Raj, an Indian cricketer, also expressed her thoughts on the partnership, thanking the company for sharing her experience with the public.
