For the Mother’s Day, the Natureland Organics, the pioneer in the organic food business, is celebrating the spirit of mompreneurs through an innovative move. Their goal is not only to empower mothers across India, but also to motivate them to become entrepreneurs within the brand and to set an example of healthier and more sustainable lifestyles.
Natureland Organics is sending a Mother’s Day invitation to mothers in metropolitan and tier 1 cities of India to join the movement towards organic living and embrace the farmer’s ideology. With this program, their goal is to give women, mostly mothers, an opportunity to work from home and thus gain the freedom to achieve economic empowerment and family responsibilities at the same time.
Natureland Organics is capturing the attention of a large audience using hashtags such as #mompreneur and #womeninbusiness on various social media platforms. This creates a momentum that celebrates modern mothers working in business for their competence and triumph.
The participants will be able to get access to the program by visiting the website and then use the code created exclusively for mompreneurs. Boasting a unique 25% off voucher code of moms’ names, they can enjoy financial benefits right from the start as every purchase using the code comes directly through their name from the official company website. What separates this initiative from the other is that the investment is not required as homestay use it to generate income. Therefore, the homemakers will have to have this as all it takes is just to keep and use a tent.
Natureland Organic’s objective is economic emancipation especially of women. This is to enable them make significant contributions to their households’ income and as a result National economic growth. Through the realizing of the opportunities in the fast-moving consumer goods (FMCG) sector, it is not only possible to increase the financial wellbeing of women but also to promote recognition and careful promotion of women career. It is that bifurcating impact that strengthens households and ignites societal progress, impacting the economy globally and nationally to become more inclusive and vibrant.
Ajeet Godara, Co-founder and Director at Natureland Organics, mentions: Partnering up with an agriculture-based community development organization is very innovative as it aligns with our nature-oriented and people-centered values. That is not only. We are working at empowering women mainly because we consider them as the key support to the family and the society by giving them the financial independence, through which they can take the next step in their life.
Natureland Organics is seeking homemakers who are looking to come back to workforce, where they will have the opportunity to present an image of those who are certified, with expansive social media reach, and are strongly passionate about healthy eating and sustainable living. For an ideal candidate we would look both for the academic qualifications and but as well for a person who already have a keen interest in promoting a good health.
