Nandita Sinha has been named Chief Executive Officer of eCommerce platform Myntra, reporting to Flipkart Group CEO Kalyan Krishnamurthy. Nandita succeeds Amar Nagaram, who stepped down as CEO of Myntra last month after almost three years at the helm. She will be joining Myntra from Flipkart, where she was Vice President of Customer Growth and Marketing. Nandita is now in charge of the marketing charter as a whole.
According to a release, Sinha has considerable experience in directing organisations and driving tech-driven development and innovation as a seasoned leader in the consumer internet market. She has worked in a variety of roles and categories at Flipkart, including beauty and personal care, books and general retail, home and furniture, and has developed a solid organisation, developing numerous future leaders with her exceptional people skills, according to the company.
After working for Hindustan Unilever Ltd and Britannia Industries Ltd, she joined Flipkart in August 2013. She was the co-founder of MyBabyCart.com, an e-commerce site, before joining Flipkart.
She was the co-founder of MyBabyCart.com, an e-commerce site, before joining Flipkart.
As an organisation that leads the charter on fashion, beauty, and lifestyle, Myntra is critical to the group's success in meeting the changing requirements of today's fashion-conscious customer.
Kalyan Krishnamurthy, Group CEO of Flipkart says, "as the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company.”
He expressed confidence that, as CEO, Sinha will be key in shaping the next phase of Myntra's growth, given her extensive expertise in leading organizations and a keen focus on customer-centricity.
Myntra has revolutionized how consumers purchase for fashion and beauty as a top player in the market, thanks to an outstanding user experience.
Sinha said, "I am very excited about my new role and look forward to the opportunity of driving Myntra’s vision of democratizing fashion further while working with a very talented team at Myntra.”
