Days ahead of WPL, Indian cricket franchise Mumbai Indians has announced the launch of its official season fan merchandise. The brand lays emphasis on staying connected with its fans through a wide array of merchandise that is made available on the MI Shop, an online fan merchandising store. The platform provides consumers easy access to various authentic fan gear from leading brands.
The MI Shop will carry various merchandise which include official match jerseys, fan t-shirts, apparel, jackets, joggers, caps, masks, footwear, backpacks, gaming chairs, lifestyle accessories, and cricket gear and much more through the season. MI has said that it will work with 10 licensing partners, both global and Indian in order to cater to its consumer base..
An MI Spokesperson said, “We are happy to launch our season fan merchandise with some of the biggest sports partners in India and across the globe. Fan experience is at core of MI, and by giving them multiple touch points to connect with us, directly, helping bring them closer to their favorite team. MI Shop launched last year, with the goal to provide a platform for our fans to own their preferred merchandise and give them multiple options to choose from”
MI shop’s is partnering with international brands such as Celio, New Era, Cybeart. They are also associating with leading local apparel brands including Suditi Sports and Fancode&Plaeto and Chupps for MI’s footwear range.
Additionally, the PlayR range provides MI cricket equipment whereas EUME renders premium MI backpacks and MI umbrellas. By partnering with DudeME, MI will be able to bring to market designs that are currently trending basis the season in a short space of time.
