The campaign, according to the brand, aims to highlight the experiences of women who are making a name for themselves in fields like game design, development, streamers, policymakers, and founders at organisations like Google, MPL, Garena, Games 24X7, Zynga, Ubisoft, Fanclash, Gamescraft, Loco, and Nazara, among others.
According to a statement from the company, the campaign aims to commemorate and acknowledge the accomplishments of these women who are upsetting the status quo and dismantling obstacles in the field.
A montage of nine women delivering messages in the fourth iteration of the #Pathbreakers campaign is meant to encourage more women to pursue careers in the quickly expanding gaming and interactive media industries.
With the publication of this most recent issue, Lumikai has now profiled 100 trailblazing females, highlighting the fearless, bright, and fierce females who are revolutionising the Indian gaming sector.
Women now use smartphones in two-thirds of Indian homes. Similarly, 43% of India's 507 million players are women, according to the gaming industry. It's critical to provide content, goods, and platforms that appeal to this varied and expanding audience. Women who are making a difference in the gaming and interactive media industries are highlighted through Lumikai's #Pathbreakers campaign. stated Salone Sehgal, Lumikai's founding general partner.
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