Kriti Sanon has been named as a new brand ambassador for Skechers India by lifestyle footwear company Skechers.
Sanon will represent the brand's fashion and lifestyle categories as its ambassador, and she will be included in the next Skechers Street campaign, which will promote the company's hip collection of streetwear sneakers.
Rahul Vira, CEO of Skechers South Asia, commented on this partnership by saying, "Skechers started operating in India ten years ago noting a big potential in the footwear market. Sanon is a style hero for younger shoppers, and her influence, along with Skechers' desire to raise fashion awareness without sacrificing comfort, makes this partnership natural and seamless. With Sanon representing Skechers in the fashion and lifestyle space, we hope to improve brand recognition and increase our reach throughout India."
Speaking on her new partnership with Skechers, Sanon added, "Fashion, comfort, and fitness go hand in hand for me. My sense of style is an extension of my personality, and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers, and I can’t wait to share the cool campaign with all of my fans."
Skechers, which was established in India in 2012, provides men, women, and kids with a comprehensive selection of approximately 3,000 footwear designs as well as clothing and accessories. More than 350 Skechers locations around the country as well as online at Skechers.in carry Skechers merchandise.
