Dr. Lita Mohapatra, founder of iStem dermaceutical, has successfully organised the first season of the show 'Beyondbeauty2022.'
The #BeyondBeauty contest aimed to empower Indian women. This seven-event audition series, held in Bhubaneswar, Odisha, was held to find fresh faces for the company's ad campaign.
Ten participants were chosen from several universities, including KIIT University, Sri Sri University, Birla Global University, IBCS SOA University, and XIM, Bhubaneswar..
The grand finale of the seven series events was held in Bhubaneswar's Mayfair Lagoon. The judging panel included Dr Lita Mohapatra, founder of iSTEM dermaceutical, Zubina Ali, founder of Zuby's Fashion, Dr Rosalin Patasani Mishra, founder of Parichay foundation, Master Chef of Odisha- Smrutishree Singh, and Ollywood star Elina Samantray.
The top five contenders from the grand finale will be awarded direct entry as semi-finalists for Ms India International Woman of Substance 2022, which will be held in Mumbai this year by the Asrava Foundation.
Dr Lita Mohapatra said, "We're launching a social media campaign to empower women. We wish to make your skin healthy since beautiful skin is healthy skin. We auditioned female students throughout universities in Bhubaneswar, Odisha, as part of the program. We are looking for ten new faces to be a part of a worldwide marketing campaign and coffee table book launch."
She adds that iStem dermaceutical has a strong team, led by Dr. Leisha Mohapatra, the company's creative director. She infuses each event with creativity, innovation, and refinement.
The company expresses profound gratitude to Dr Sanjukta Badhai, StartUp Evangelist, Dr Mrutyunjay Suar, CEO of KIIT TBI, and Mr Barada Prasad Panigrahi, CEO of Sri Sri Incubation Centre for their unwavering support and advice.
Los Jovenes Clinilogic Pvt Ltd, Clinilogic Aesthetics, iStem dermaceuticals Asrava Foundation, Earthology Pvt Ltd, Subhrasheema Nayak MMT Salon, Poonam Mohapatra founder Get Back to Nature, Rajendra Parida founder Sai Plywood, Sushma Epari Founder Jeweligree, Partner Epari Govindam are among the co-sponsors. The iSTEM dermaceuticals branch of Los Jovenes Pvt Ltd is getting ready to introduce products with further scale ups, and the product launch will happen following BIRAC's Biotech Ignition Grant.
